December 23, 2008
Luxury brands
"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."
[Via: Interbrand "2008 Leading Luxury Brands"]
December 22, 2008
December 18, 2008
December 16, 2008
December 15, 2008
"Fod for thought"
"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations"-- Paul Kemp-Robertson, Contagious Magazine
December 14, 2008
December 10, 2008
December 08, 2008
December 04, 2008
"Food for thought"
"Do we really believe the true visionairies of the world ... the Steve Jobs (Apple) ... the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) ... seat around waiting for the research groups to tell them what they should do?"-- David Jones, Global CEO Euro RSCG, IDEA Conference 2006
November 26, 2008
November 21, 2008
November 17, 2008
November 12, 2008
November 11, 2008
"Food for thought"
"Creativity is the ultimate source of all forms of power and freedom."-- George Gilder
One a day
I've always had a particular admiration for St. Lukes (since the time when Andy Law and Jonh Grant were around).
"Daily Aphorism" is the agency's most recent and interesting online project.
November 06, 2008
Companies 2.0
--------------------------------------------------------- Foto via Flickr]
"Are organisations prepared for the millennial consumer?"
[Source: Economist Intelligence Unit]
Facebook "Big Boss"
"Kyle Doyle, 21, is currently facing an internal investigation after he called in sick for work then updated his Facebook status bar to read: 'Kyle Doyle is not going to work ... I'm still trashed. SICKIE WOO!'. Unfortunately for Doyle his boss was also a friend on Facebook and saw the incriminating status report."
"Virgin Atlantic has sacked 13 cabin crew staff after they criticised the airline's safety standards and insulted passengers on a social networking website, it has been revealed."
November 04, 2008
A Brief ... should be brief
A brief can sometimes be a mind dump from the account group.
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away.
(...)
Remember a brief is supposed to be just that.
Brief.
by Dave Trott
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away.
(...)
Remember a brief is supposed to be just that.
Brief.
by Dave Trott
October 29, 2008
October 26, 2008
A new theory is born
After Thomas L. Friedman (in)famous "McDonald's theory" (a type of Pax Burger), we now have a new international relations theory based on Starbucks, another global chain:
"The higher the concentration of expensive, nautically themed, faux-Italian-branded Frappuccino joints in a country's financial capital, the more likely the country is to have suffered catastrophic financial losses."
October 23, 2008
October 21, 2008
"Food for thought"
"We work in an area burdened by jargon and complexity, but the best marketing strategies are defined in simple terms. If something is too complicated, then it’s time to start again."-- Andrew McGuiness, BMB
October 20, 2008
"Chief"/"Gramma"
"Even the worst people in the planet need the planet."
Client: MTV Switch
Agency: Leo Burnett, Buenos Aires
October 17, 2008
October 14, 2008
October 13, 2008
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