October 17, 2008
October 14, 2008
October 13, 2008
October 10, 2008
October 09, 2008
"Food for thought"
"People who despise consumerism and advertising are usually just as guilty (possibly far more so) of seeking status through Veblen effects. The Guardian-reader who shops organically and holidays in Macchu Picchu is far more guilty of displaying rarity-snobbery than a Sun reader who goes to Burger King and Benidorm."You got to love Rory Sutherland!
Great thesis. The only problem is that when the majority of the brands act as social levelers you will end up creating an anonymous and homogenized class of consumers.
That's why you have people trading up more often (the majority of the masses saving 3 month salary to buy a shirt from Prada) rather than trading down (the affluents eating McDonald's and flying EasyJet, for example).
October 08, 2008
"Think. Again."
\\\\\\\\\\\\\\\\\ The Atlantic Monthly //////////////////
"The Atlantic was born out of questioning. To not question the world around you is to choose to live in the dark. That's why we turned these Atlantic questions in neon questions, we took their questions out of the magazine into the street and this is how people responded."
-- José Ricardo Cabaço, Euro RSCG North American CCO
[Via: Creativity Online]
October 02, 2008
"Food for thought"
"Campbell's Soup has introduced chicken noodle soup with "25% less sodium." What does that say about Campbell's regular chicken noodle soup? That it has too much sodium? Then there's Campbell's Healthy Request line of soups. What does that say about Campbell's regular soups? That they're unhealthy? Then there's Campbell's Chunky soups. What does that say about Campbell's regular soups? That they're thin and watery?" -- Al Ries in Ad Age
October 01, 2008
September 23, 2008
"Play it again?"
Cadbury - Drumming Gorilla from Stepa Mitaki on Vimeo.
According to the Brand Republic website and quoting a recent TNS study Cadbury's flagship Dairy Milk brand has lost market share to arch-rival Galaxy.
After the huge success of Juan cabral's "Gorilla" (Fallon London), it appears to me that the old discussion about the true role of advertising will be triggered again:
Should advertising entertain and generate awareness per se or should advertising be more effective in making people buy stuff (as if the last is detached from the former)?
Obviously advertising is just one of the "P's". Obviously advertising is always the weakest link when marketing departments fail on the rest of the tools and strategies.
September 18, 2008
September 10, 2008
September 05, 2008
"Shoe Circus"
Mr. Seinfeld and Mr. Gates in the new Microsoft commercial. Creativity from Crispin Porter + Bogusky.
September 04, 2008
Eco-fatigue?
I'm sick of everyone from Al Gore to the guy who mows my grass telling me to "go green." I'm tired of sifting through the "eco-safe" claims of products as diverse as cleansers, cars and cookies: recycled, recyclable, reusable, organic, all-natural, environmentally friendly, environmentally preferable, environmentally safe, biodegradable, compostable, ozone-friendly, zero-carbon, carbon-neutral … the list is limited only by the imaginations of the marketing geniuses who developed it.
[Source: "I'm So Tired of Being Green"]
September 03, 2008
Boots 17 Cosmetics
17 Cosmetics Tips and Hints – The Natural Look
What if Boots created and online community to talk about beauty, trends, new products, etc. with the female teenage audience?
What if Boots created and online community to talk about beauty, trends, new products, etc. with the female teenage audience?
September 02, 2008
"What if?"
What if the beautiful and fitted models from Harvey Nichols were "average cartoons" like Wallace & Gromit?
[Agency: DDB London , Via: Brainstorm 9]
September 01, 2008
The logics of innovation
"Every generation innovates around a need that's relevant for the time. When my parents were growing up, there was a vitamin D deficiency, so somebody came up with fortified milk. It always starts with entrepreneurs and then becomes part of big companies. Nestlé started because its founder was a pediatrician whose wife had trouble breast-feeding, so now we have milk formula."-- J. Darius Bikoff, Founder Glacéau Vitaminwater
August 31, 2008
"That's hot"
"Paris's brand is about being hot and man and sex and fashion and fun. She is a beautiful girl with a rockin' body, and that never hurts."
- Howard Bragman, Hollywood publicist in Financial Times
The moral of the story: Every brand should be focused on its own DNA, on what they do best and not try to adventure in silly extensions (like Paris and politics).
August 29, 2008
August 26, 2008
August 24, 2008
"Food for thought"
"If 2006 was about user-generated content and 2007 about social media, then 2008 is about the conversation."-- Paul Kemp-Robertson, editor Contagious
August 21, 2008
Fake environmental conscience
So you don't have an environmentally friendly car?
No problem, just get an Hybrid sticker.
August 20, 2008
Library
For those working soap bar and washing powder accounts I highly recommend you the reading of the chapter "Soap-powders and Detergents" from Monsieur Roland Barthes' Mythologies. Interesting and amusing!
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