"Play it again?"

Cadbury - Drumming Gorilla from Stepa Mitaki on Vimeo.

According to the Brand Republic website and quoting a recent TNS study Cadbury's flagship Dairy Milk brand has lost market share to arch-rival Galaxy.

After the huge success of Juan cabral's "Gorilla" (Fallon London), it appears to me that the old discussion about the true role of advertising will be triggered again:

Should advertising entertain and generate awareness per se or should advertising be more effective in making people buy stuff (as if the last is detached from the former)?

Obviously advertising is just one of the "P's". Obviously advertising is always the weakest link when marketing departments fail on the rest of the tools and strategies.

"Understanding your customers mind"

[Via: Colectivo Planner]

"122 years"

Client: Hovis
Agency: Miles Calcraft Briginshaw Duffy

"Carling iPint"

[Via: :trends:]

"So cute"

Client: Axe
Agency: Vegaolmosponce

"Lumberjack"

Client: HSBC
Agency: JWT, London

"Shoe Circus"

Mr. Seinfeld and Mr. Gates in the new Microsoft commercial. Creativity from Crispin Porter + Bogusky.

Eco-fatigue?

I'm sick of everyone from Al Gore to the guy who mows my grass telling me to "go green." I'm tired of sifting through the "eco-safe" claims of products as diverse as cleansers, cars and cookies: recycled, recyclable, reusable, organic, all-natural, environmentally friendly, environmentally preferable, environmentally safe, biodegradable, compostable, ozone-friendly, zero-carbon, carbon-neutral … the list is limited only by the imaginations of the marketing geniuses who developed it.

[Source: "I'm So Tired of Being Green"]

IKEA flash mobs

"Ikea shoppers were stunned when 300 dancers held a spontaneous rave amongst the flatpack furniture. The clubbers invaded the Milton Keynes store to pay tribute to former nightclub, The Sanctuary, which was bulldozed to make way for the store in 2004."

Boots 17 Cosmetics

17 Cosmetics Tips and Hints – The Natural Look


What if Boots created and online community to talk about beauty, trends, new products, etc. with the female teenage audience?

"Playfull spaces"

[Via: Wooster Collective]

"Square peg, round hole"

Client: EA Sports
Agency: Wieden+Kennedy, Portland

"What if?"

What if the beautiful and fitted models from Harvey Nichols were "average cartoons" like Wallace & Gromit?

[Agency: DDB London , Via: Brainstorm 9]

The logics of innovation

"Every generation innovates around a need that's relevant for the time. When my parents were growing up, there was a vitamin D deficiency, so somebody came up with fortified milk. It always starts with entrepreneurs and then becomes part of big companies. Nestlé started because its founder was a pediatrician whose wife had trouble breast-feeding, so now we have milk formula."
-- J. Darius Bikoff, Founder Glacéau Vitaminwater

"Airship"

[Click to watch the film]

Client: Stolichnaya Blakberi
Agency: Publicis, London

"Shift fluently"

Client: Volkswagen DSG 7 Electronic gearbox
Agency: DDB Belgium

"That's hot"

"Paris's brand is about being hot and man and sex and fashion and fun. She is a beautiful girl with a rockin' body, and that never hurts."
- Howard Bragman, Hollywood publicist in Financial Times

The moral of the story: Every brand should be focused on its own DNA, on what they do best and not try to adventure in silly extensions (like Paris and politics).

"Eton Gangsta"

Client: Yell.com
Agency: Mother, UK

Penguin's Flickr

For those who love Penguin's books and graphism (like I do) here's some interesting covers.

"Man on Wire"

Sleeveface.com

"Food for thought"

"If 2006 was about user-generated content and 2007 about social media, then 2008 is about the conversation."
-- Paul Kemp-Robertson, editor Contagious

"Online Video - The Next Frontier?"

"Good Afternoon Pineapples"

Client: The Natural Confectionery Company
Agency: Fallon London

"We have only 100 months"

"Time is fast running out to stop irreversible climate change, a group of global warming experts warns today. We have only 100 months to avoid disaster."

[Source: 100 Months]

Fake environmental conscience

So you don't have an environmentally friendly car?
No problem, just get an Hybrid sticker.

Library

For those working soap bar and washing powder accounts I highly recommend you the reading of the chapter "Soap-powders and Detergents" from Monsieur Roland Barthes' Mythologies. Interesting and amusing!

Giants of the métier

"If you're trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
- David Ogilvy

Back from holidays

"You are what you eat!"

That's what they say. So here's a website that allows you to compare nutritional information, ingredients, etc.

Dialogues

"Are you gonna bark all day, little doggy, or
are you gonna bite?"
-- Mr. Blonde, Reservoir Dogs

Knitting is fashionable again

YouTubian stuff

If you drink, don't fight with Bruce Lee.

Learning by doing

[photo via Flickr]


"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."

------------> Source: Harvard Working Knowledge

Ok, then!

"The West no longer dominates the world’s savings, and as a result no longer dominates global investment and finance."

in "Globalization 3.0 - Prospects for a new world order."

"Oreo Elevator"

Oreo Elevator from CL on Vimeo.

Cliente: Oreo, Kraft Foods
Agência: Draft FCB, NY

(Copy by Claudio Lima, who worked before in Portugal for Leo
Burnett and FCB)

"Still hungry?"

"Advertisments and logos altered to change there message and connotations" by Specter.

Gut feelings and blinks

"Nudists"

The premise:
Comfort makes your clothes so soft that even naturist couples will want to wear them back. Brilliant ad!

Client: Comfort, Unilever
Agency: Ogilvy, UK

"S**t"

There are a lot of people still out there that feels that the identity work done by Wolff Olins for the London Olympics is literally crap (or shit).

[Via: Wooster Collective]