"That's hot"

"Paris's brand is about being hot and man and sex and fashion and fun. She is a beautiful girl with a rockin' body, and that never hurts."
- Howard Bragman, Hollywood publicist in Financial Times

The moral of the story: Every brand should be focused on its own DNA, on what they do best and not try to adventure in silly extensions (like Paris and politics).

"Eton Gangsta"

Client: Yell.com
Agency: Mother, UK

Penguin's Flickr

For those who love Penguin's books and graphism (like I do) here's some interesting covers.

"Man on Wire"

Sleeveface.com

"Food for thought"

"If 2006 was about user-generated content and 2007 about social media, then 2008 is about the conversation."
-- Paul Kemp-Robertson, editor Contagious

"Online Video - The Next Frontier?"

"Good Afternoon Pineapples"

Client: The Natural Confectionery Company
Agency: Fallon London

"We have only 100 months"

"Time is fast running out to stop irreversible climate change, a group of global warming experts warns today. We have only 100 months to avoid disaster."

[Source: 100 Months]

Fake environmental conscience

So you don't have an environmentally friendly car?
No problem, just get an Hybrid sticker.

Library

For those working soap bar and washing powder accounts I highly recommend you the reading of the chapter "Soap-powders and Detergents" from Monsieur Roland Barthes' Mythologies. Interesting and amusing!

Giants of the métier

"If you're trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
- David Ogilvy

Back from holidays

"You are what you eat!"

That's what they say. So here's a website that allows you to compare nutritional information, ingredients, etc.

Dialogues

"Are you gonna bark all day, little doggy, or
are you gonna bite?"
-- Mr. Blonde, Reservoir Dogs

Knitting is fashionable again

YouTubian stuff

If you drink, don't fight with Bruce Lee.

Learning by doing

[photo via Flickr]


"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."

------------> Source: Harvard Working Knowledge

Ok, then!

"The West no longer dominates the world’s savings, and as a result no longer dominates global investment and finance."

in "Globalization 3.0 - Prospects for a new world order."

"Oreo Elevator"

Oreo Elevator from CL on Vimeo.

Cliente: Oreo, Kraft Foods
Agência: Draft FCB, NY

(Copy by Claudio Lima, who worked before in Portugal for Leo
Burnett and FCB)

"Still hungry?"

"Advertisments and logos altered to change there message and connotations" by Specter.

Gut feelings and blinks

"Nudists"

The premise:
Comfort makes your clothes so soft that even naturist couples will want to wear them back. Brilliant ad!

Client: Comfort, Unilever
Agency: Ogilvy, UK

"S**t"

There are a lot of people still out there that feels that the identity work done by Wolff Olins for the London Olympics is literally crap (or shit).

[Via: Wooster Collective]

"Food for thought"

"To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them (...) If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."
-- Scott Goodson, founder and CEO Strawberryfrog

"Nike Courage"

Client: Nike
Agency: Wieden+Kennedy, Portland

Branded utility?

Untitled from First and last name on Vimeo.

"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.

The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".

[Via: Media Guardian]

Bic. Always handy.

We've had lighters, pens and razors (for him and her) now Bic has just launched a "low-cost" mobile handset with network provider Orange France.

[Via: Springwise]

"Individual by choice"

"Beck's Canvas": Limited edition art label bottles. Nice touch!

John Steel "Planning at 40"

Jon Steel: Planning at 40: Solving the wrong problems
from JWT on Vimeo.

Brilliant!

"Zuji Beans. Helping holidays happen"

Client: Zuji Travel
Agency: The Hallway/Happy Soldier

[Via: Brainstorm 9]

Not the best place

"More minutes for £30?"

Client: T-Mobile
Agency: Saatchi & Saatchi, UK

"You make it, We play it"

Another example of "consumer-generated content" created by AMV BBDO for Doritos.

"Ecosystem"

"Saving pandas is not our only mission."

Client: WWF
Agency: BBH, Shangai

"Knife crime"

Client: Tower Hamlets Borough Council
Agency: AMV BBDO




What Mr. Noel Gallagher has to say about the subject.

"Food for thought"

"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."
-- Simon Andrews, MindShare's Chief Digital Strategy Officer

This is precisely the point that Frank Striefler from TBWA\Chiat Day makes on PSFK:

It's time to "move the agency from creating messages to content & brand behavior".

Psychic

"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker

"Believe"

Grand Prix in Cannes this year?

------------------- "Making-of Believe" --------------------

Client: XBox 360 "Halo 3"
Agency: McCann Erickson, S. Francisco

"Forgot something?"

"Take Me Fishing"

Client: Recreational Boating & Fishing Foundation
Agency: Colle + McVoy

"Food for thought"

"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard