July 30, 2008
July 28, 2008
Learning by doing
[photo via Flickr]
"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."
------------> Source: Harvard Working Knowledge
July 25, 2008
Ok, then!
"The West no longer dominates the world’s savings, and as a result no longer dominates global investment and finance."
in "Globalization 3.0 - Prospects for a new world order."
"Oreo Elevator"
Oreo Elevator from CL on Vimeo.
Cliente: Oreo, Kraft Foods
Agência: Draft FCB, NY
(Copy by Claudio Lima, who worked before in Portugal for Leo
Burnett and FCB)
"Nudists"
The premise:
Comfort makes your clothes so soft that even naturist couples will want to wear them back. Brilliant ad!
Client: Comfort, Unilever
Agency: Ogilvy, UK
July 24, 2008
"S**t"
There are a lot of people still out there that feels that the identity work done by Wolff Olins for the London Olympics is literally crap (or shit).
[Via: Wooster Collective]
July 23, 2008
"Food for thought"
"To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them (...) If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."-- Scott Goodson, founder and CEO Strawberryfrog
Branded utility?
Untitled from First and last name on Vimeo.
"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.
The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".
[Via: Media Guardian]
July 22, 2008
Bic. Always handy.
We've had lighters, pens and razors (for him and her) now Bic has just launched a "low-cost" mobile handset with network provider Orange France.
[Via: Springwise]
July 21, 2008
Brilliant!
"Zuji Beans. Helping holidays happen"
Client: Zuji Travel
Agency: The Hallway/Happy Soldier
[Via: Brainstorm 9]
"You make it, We play it"
Another example of "consumer-generated content" created by AMV BBDO for Doritos.
"Knife crime"
Client: Tower Hamlets Borough Council
Agency: AMV BBDO
What Mr. Noel Gallagher has to say about the subject.
July 14, 2008
"Food for thought"
"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."-- Simon Andrews, MindShare's Chief Digital Strategy Officer
This is precisely the point that Frank Striefler from TBWA\Chiat Day makes on PSFK:
It's time to "move the agency from creating messages to content & brand behavior".
June 20, 2008
Psychic
"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker
"Believe"
Grand Prix in Cannes this year?
------------------- "Making-of Believe" --------------------
Client: XBox 360 "Halo 3"
Agency: McCann Erickson, S. Francisco
June 19, 2008
June 15, 2008
"Food for thought"
"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard
-- Jean Baudrillard
June 12, 2008
"Thinkbox"
Check it out. They have some interesting cases of brands that used successfuly the TV medium.
[Source: ThinkBox]
June 09, 2008
"The Rise of the Creative Class"
"The 3T’s of economic development are Talent, Technology and Tolerance.
The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.
A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero
June 05, 2008
"Food for thought"
"In good times people want to advertise, in bad times, they have to."-- Bruce Barton
"Sensation"
"Creator of flavours since 1783"
Fred & Farid, post-Marcel Paris.
Client: Schweppes
Agency: FFL, Paris
June 03, 2008
June 02, 2008
May 24, 2008
May 23, 2008
Theoretically speaking
"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.
This is an important point, and before we talk about strategy, it bears some discussion.
People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."
[Via: I Have an Idea]
May 22, 2008
"Food for thought"
"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."-- Mr. Seinfeld
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