"You make it, We play it"

Another example of "consumer-generated content" created by AMV BBDO for Doritos.

"Ecosystem"

"Saving pandas is not our only mission."

Client: WWF
Agency: BBH, Shangai

"Knife crime"

Client: Tower Hamlets Borough Council
Agency: AMV BBDO




What Mr. Noel Gallagher has to say about the subject.

"Food for thought"

"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."
-- Simon Andrews, MindShare's Chief Digital Strategy Officer

This is precisely the point that Frank Striefler from TBWA\Chiat Day makes on PSFK:

It's time to "move the agency from creating messages to content & brand behavior".

Psychic

"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker

"Believe"

Grand Prix in Cannes this year?

------------------- "Making-of Believe" --------------------

Client: XBox 360 "Halo 3"
Agency: McCann Erickson, S. Francisco

"Forgot something?"

"Take Me Fishing"

Client: Recreational Boating & Fishing Foundation
Agency: Colle + McVoy

"Food for thought"

"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard

"It doesn't have to happen"

Agency: Rainey Kelly Campbell Roalfe/Y&R

"Thinkbox"

Check it out. They have some interesting cases of brands that used successfuly the TV medium.

[Source: ThinkBox]

"The Rise of the Creative Class"

"The 3T’s of economic development are Talent, Technology and Tolerance.

The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.

A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero

"No evil"

“No Bills, No Contract, No Evil”

Client: Net10
Agency: Droga5

"Food for thought"

"In good times people want to advertise, in bad times, they have to."
-- Bruce Barton

"Sensation"

"Creator of flavours since 1783"
Fred & Farid, post-Marcel Paris.

Client: Schweppes
Agency: FFL, Paris

"True love"

Client: Impulse, Unilever
Agency: Vegaolmosponce, Buenos Aires

"Inventemos el futuro"

Client: Repsol
Agency: Y&R, Madrid

King Greco

Jim Greco: Skater, rocker, poser ... artist.

"Interesting 2008"

The end of the beginning?

"Be little water"

Agency: Tiempo BBDO
Client: Scalextric

"Hi. I'm a (new) PC"

"Crispin probably has one chance to do something big with Microsoft, and if it fails, I think all bets are off for the agency."

[Via: http://www.brainstorm9.com.br/]

Theoretically speaking

"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.

This is an important point, and before we talk about strategy, it bears some discussion.

People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."

[Via: I Have an Idea]

"Food for thought"

"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."
-- Mr. Seinfeld

"Fucking tasty"

Client: New York Pizza
Agency: Selmore, Amsterdam

Cleaned pipes

Client: Cheerios
Agency: Saatchi & Saatchi, New York

"Hope"

"Vespa Squareheads"

Client: Vespa S
Agency: Dentsu Canada

"An intro to social media"

"Ban boredom"

Client: Mini
Agency: WCRS

"Difficult is worth doing"

\\\\ http://difficultisworthdoing.typepad.com/ ////

The power of image

On the streets of Istanbul ...

[Via: Wooster Collective]

"Antiques"

Client: BBC HD
Agency: Fallon London

Nike "Art of Football"

\\\ Submit your work ///

Very "Clockwork Orangesque"

Justice | "Stress"

It's incredible to see how violence can be "sexy" and still attract the human being, even when he denies so.

Everything in life has a Ranking

Millward Brown's "Top 100 Most Powerful Brands 08"


In the "first" places you'll find the usual suspects:
- Google
- GE
- Microsoft
- Coca-Cola
- China Mobile (is it because of the number of consumers!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro

And the “Top Ten Risers”:
- Blackberry
- Apple
- Amazon

"Qashqai Car Games"

A Japanese car, a pilot-dog and some stunts.

-- check the rest here --

Client: Nissan
Agency: TBWA\London

YouTubian (strange) stuff

Nicholas White, trapped in an elevator for forty-one hours.

"Sk8 or home"

We already knew that the skateboarding universe has a tremendous influence and impact in the current urban culture (graphic design, clothing, language, etc.).
Now "recycling" sk8 decks, trucks and wheels and turn them into house furniture, is indeed a novelty.

[Source: Skate Study House]

Mr. Lovemarks

"You never get insight from formal research. For most consumer companies, consumer insight is just an agglomeration of facts. Every company has tons and tons of data, but they are all asking the same questions. Information and knowledge are table stakes. Insight and foresight win."

[Source: "Aiming for Blue, not Green" in Knowledge@Wharton]

"The Future is Unwritten"