"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker
June 20, 2008
Psychic
"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker
"Believe"
Grand Prix in Cannes this year?
------------------- "Making-of Believe" --------------------
Client: XBox 360 "Halo 3"
Agency: McCann Erickson, S. Francisco
June 19, 2008
June 15, 2008
"Food for thought"
"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard
-- Jean Baudrillard
June 12, 2008
"Thinkbox"
Check it out. They have some interesting cases of brands that used successfuly the TV medium.
[Source: ThinkBox]
June 09, 2008
"The Rise of the Creative Class"
"The 3T’s of economic development are Talent, Technology and Tolerance.
The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.
A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero
June 05, 2008
"Food for thought"
"In good times people want to advertise, in bad times, they have to."-- Bruce Barton
"Sensation"
"Creator of flavours since 1783"
Fred & Farid, post-Marcel Paris.
Client: Schweppes
Agency: FFL, Paris
June 03, 2008
June 02, 2008
May 24, 2008
May 23, 2008
Theoretically speaking
"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.
This is an important point, and before we talk about strategy, it bears some discussion.
People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."
[Via: I Have an Idea]
May 22, 2008
"Food for thought"
"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."-- Mr. Seinfeld
May 18, 2008
May 14, 2008
May 12, 2008
May 07, 2008
May 06, 2008
Very "Clockwork Orangesque"
Justice | "Stress"
It's incredible to see how violence can be "sexy" and still attract the human being, even when he denies so.
May 02, 2008
Everything in life has a Ranking
Millward Brown's "Top 100 Most Powerful Brands 08"
In the "first" places you'll find the usual suspects:
- GE
- Microsoft
- Coca-Cola
- China Mobile (is it because of the number of consumers!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro
And the “Top Ten Risers”:
- Blackberry
- Apple
- Amazon
April 30, 2008
"Qashqai Car Games"
A Japanese car, a pilot-dog and some stunts.
-- check the rest here --
Client: Nissan
Agency: TBWA\London
April 29, 2008
"Sk8 or home"
We already knew that the skateboarding universe has a tremendous influence and impact in the current urban culture (graphic design, clothing, language, etc.).
Now "recycling" sk8 decks, trucks and wheels and turn them into house furniture, is indeed a novelty.
[Source: Skate Study House]
Mr. Lovemarks
"You never get insight from formal research. For most consumer companies, consumer insight is just an agglomeration of facts. Every company has tons and tons of data, but they are all asking the same questions. Information and knowledge are table stakes. Insight and foresight win."
[Source: "Aiming for Blue, not Green" in Knowledge@Wharton]
April 18, 2008
Churchill-isms
"There is nothing wrong with change, if it is in the right direction."
-- Winston Churchill
April 16, 2008
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