April 16, 2008
April 15, 2008
"Food for thought"
"This isn't a business of TV ads, print campaigns, billboards anymore. It's 200 different things and places and media and opportunities to engage in a conversation with consumers. The more diverse the spectrum of the company the better you communicate." -- José Cabaço, (new) CCO Euro RSCG, North America
April 14, 2008
April 11, 2008
"Food for thought"
"Each time the medium changes, our relationship to the message changes. In case you haven't noticed, the medium has been changing a lot lately." --Nick Law, R/GA
April 10, 2008
April 08, 2008
April 07, 2008
March 31, 2008
"Food for thought"
"Face it: Most members of marketing departments are not living the same lives as their target audiences."-- Allen P. Adamson, BrandSimple
March 28, 2008
"Do It Yourself"
K-Swiss: the brand that has five stripes, not three.
Client: K-Swiss
Agency: Krijn van Noordwijk Worldwide
[Via: Ads of the World]
March 27, 2008
Caos & Ideas
“In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did that produce? The cuckoo clock.”
-- Orson Wells, The Third Man
March 26, 2008
"Soixante-huitard"
Here's an interesting and inspirational collection of political slogans heard in Paris circa May 1968.
* Il est interdit d'interdire.
(It is forbidden to forbid.)
* Soyez réaliste, demandez l'impossible.
(Be realistic, demand the impossible.)
* Ne travaillez jamais.
(Never work.)
* Le patron a besoin de toi, tu n'as pas besoin de lui.
(The boss needs you. You don't need him.)
* Vous finirez tous par crever du confort.
(You will all finish up by dying from comfort.)
[Read them all here.]
March 22, 2008
"Food for thought"
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust."-- Zig Ziglar
March 19, 2008
March 18, 2008
March 16, 2008
March 12, 2008
More monogram, less food
Here's a "funny" story that encapsulates and illustrates the so-called "Masstige" ~trend and how Maslow's pyramid in today's society should start from the top to the base:
"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."
Read the article here:
"The delicate balancing act of luxury for the masses".
Say it again?
"I'm very superficial, but I like being superficial. In fact I'm horribly informed but it's not because I want to make intellectual conversation. I hate intellectual conversation. I like to know everything but I don't care about opinions, I don't want to discuss things, I have my own opinion." -- Karl Lagerfeld, I-D, Jan 2008
Here's to the "Superficials". They are consumers and they count!
March 07, 2008
March 05, 2008
"Jack's dad wears Vuitton"
[Click to see pic]
So we've had Mikhaïl Gorbatchev and Catherine Deneuve endorsing Vuitton. Now we have "Captain Jack Sparrow's dad", AKA Keith Richards, wearing the monogram.
Is there a pattern here?
February 27, 2008
February 26, 2008
"Food for thought"
"A brand exists in your mind. It's a collection of associations or feelings people have about a particular product, service, or an organization. Branding is the tangible process of creating the signals that generate these associations."-- Allen Adamson, "BrandSimple"
This is an interesting tautolgy sometimes forgotten.
Indeed a strong brand is product of a good, effective and relevant (ideally) branding process, capable of triggering diferent but spontaneous associations in people's heads.
Ex: Apple = white + minimalist + apple logo + design + Mac + innovation + solutions + iPod + iPhone + iTunes + music + different from the herd + urban cool + Steve Jobs + "rule breaker" ...
February 25, 2008
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