March 22, 2008
"Food for thought"
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust."-- Zig Ziglar
March 19, 2008
March 18, 2008
March 16, 2008
March 12, 2008
More monogram, less food
Here's a "funny" story that encapsulates and illustrates the so-called "Masstige" ~trend and how Maslow's pyramid in today's society should start from the top to the base:
"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."
Read the article here:
"The delicate balancing act of luxury for the masses".
Say it again?
"I'm very superficial, but I like being superficial. In fact I'm horribly informed but it's not because I want to make intellectual conversation. I hate intellectual conversation. I like to know everything but I don't care about opinions, I don't want to discuss things, I have my own opinion." -- Karl Lagerfeld, I-D, Jan 2008
Here's to the "Superficials". They are consumers and they count!
March 07, 2008
March 05, 2008
"Jack's dad wears Vuitton"
[Click to see pic]
So we've had Mikhaïl Gorbatchev and Catherine Deneuve endorsing Vuitton. Now we have "Captain Jack Sparrow's dad", AKA Keith Richards, wearing the monogram.
Is there a pattern here?
February 27, 2008
February 26, 2008
"Food for thought"
"A brand exists in your mind. It's a collection of associations or feelings people have about a particular product, service, or an organization. Branding is the tangible process of creating the signals that generate these associations."-- Allen Adamson, "BrandSimple"
This is an interesting tautolgy sometimes forgotten.
Indeed a strong brand is product of a good, effective and relevant (ideally) branding process, capable of triggering diferent but spontaneous associations in people's heads.
Ex: Apple = white + minimalist + apple logo + design + Mac + innovation + solutions + iPod + iPhone + iTunes + music + different from the herd + urban cool + Steve Jobs + "rule breaker" ...
February 25, 2008
February 24, 2008
Curiosity always
Seth Godin talks about «curiosity». Really worth seeing and listening with both eyes and ears.
[Via: Holy Cow]
February 23, 2008
February 22, 2008
February 20, 2008
February 19, 2008
"Tipping Point" revisited
"Marketing, of course, has always relied heavily on instinct and intuition. Admen like to believe they're creative geniuses, gifted at truffling out social trends."
[Source: "Is the Tipping Point Toast?" | Fast Company]
[Source: "Is the Tipping Point Toast?" | Fast Company]
February 18, 2008
February 17, 2008
Sunday's clip
It's Sunday and it's raining. Kosovo has become independent and the Serbians have been making some noise. I still have the t-shirt I got in Beograd a few years ago: "Serbia. Europe's worst nightmare". Let's hear some music instead.
February 14, 2008
"Gauchos"
It's not new. But it's still a favorite worth watching every
now and then.
Client: Fernet
Agency: Madre Buenos Aires
"Electric Tiger Land"
"Electric Tiger Land" by StrawberryFrog.
Making of » Electric Onitsuka Tiger shoe, here.
[Via: Scott Goodson + Dezeen]
February 12, 2008
"Food for thought"
"Successful brands help consumers create stories full of promisses." -- Gerald Zaltman
Audi R8
The same product, two agencies (Venables, Bell & Partners + BBH), two campaigns, two different tones of voice.
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February 05, 2008
February 01, 2008
"Food for thought"
"Permission marketing, non-intrusive advertising, opting in and engaging with rather than shouting at the consumer are not just fashionable buzzwords but essential ways of thinking about how to communicate successfully.”-- Manfred Mareck, “Brand Reputations”, Admap, Jan 2008
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