Say it again?

"I'm very superficial, but I like being superficial. In fact I'm horribly informed but it's not because I want to make intellectual conversation. I hate intellectual conversation. I like to know everything but I don't care about opinions, I don't want to discuss things, I have my own opinion." -- Karl Lagerfeld, I-D, Jan 2008

Here's to the "Superficials". They are consumers and they count!

"I'm f*#"ing Ben Affleck"

"Whittling Dan & Cª"

Client: Phones4U
Agency: WCRS, Londres

"Jack's dad wears Vuitton"

[Click to see pic]

So we've had Mikhaïl Gorbatchev and Catherine Deneuve endorsing Vuitton. Now we have "Captain Jack Sparrow's dad", AKA Keith Richards, wearing the monogram.
Is there a pattern here?

"Buy My Tronics"

"Broken and used iPods, cell phones and game consoles"

"Goo-ology"

------ \\ Creme Egg // ------

"Food for thought"

"A brand exists in your mind. It's a collection of associations or feelings people have about a particular product, service, or an organization. Branding is the tangible process of creating the signals that generate these associations."
-- Allen Adamson, "BrandSimple"


This is an interesting tautolgy sometimes forgotten.

Indeed a strong brand is product of a good, effective and relevant (ideally) branding process, capable of triggering diferent but spontaneous associations in people's heads.

Ex: Apple = white + minimalist + apple logo + design + Mac + innovation + solutions + iPod + iPhone + iTunes + music + different from the herd + urban cool + Steve Jobs + "rule breaker" ...

"Here I Am"

Nikewomen.com

Curiosity always

Seth Godin talks about «curiosity». Really worth seeing and listening with both eyes and ears.

[Via: Holy Cow]

"Lactose free"

Client: Arla Foods
Agency: Euro RSCG, London

"Stopping power"

"YouTubian" videos that makes us stop and watch.

Another brand ranking

|| --- Interbrand "Best Chinese Brands 2007" --- ||

"Yoga laughter"

The world really needs to laugh more.

"Get in there"

Client: Lynx
Agency: BBH, London

"Plasmosis"

Inspiration. One a day.

[Source: Plasmosis]

"Eliminates noise"

Agency: Anomaly, NY
Client: Jawbone Bluetooth

"Tipping Point" revisited

"Marketing, of course, has always relied heavily on instinct and intuition. Admen like to believe they're creative geniuses, gifted at truffling out social trends."

[Source: "Is the Tipping Point Toast?" | Fast Company]

Kurt Vonnegut

"Those who believe in telekinetics, raise my hand."

D&AD 2008

<<<<<< -------- "Ideas Are Like Fish" -------- >>>>>>

"Conference call"

Client: Fedex Cup
Agency: BBDO, NY

[Via: Cherryflava]

Sunday's clip

It's Sunday and it's raining. Kosovo has become independent and the Serbians have been making some noise. I still have the t-shirt I got in Beograd a few years ago: "Serbia. Europe's worst nightmare". Let's hear some music instead.

"Gauchos"

It's not new. But it's still a favorite worth watching every
now and then.

Client: Fernet
Agency: Madre Buenos Aires

"The Cute Show"

"Electric Tiger Land"

"Electric Tiger Land" by StrawberryFrog.

Making of » Electric Onitsuka Tiger shoe, here.

[Via: Scott Goodson + Dezeen]

"Food for thought"

"Successful brands help consumers create stories full of promisses." -- Gerald Zaltman

"Winterwarm"

------------ "Dothegreenthing.com" now! ------------

Audi R8

The same product, two agencies (Venables, Bell & Partners + BBH), two campaigns, two different tones of voice.

"The Denialers"

Watch the films, here.

Client: Mackenzie Investments features
Agency: Lowe Roche, Toronto

On holidays

One last click!

Client: Olympus
Agency: The Red Brick Road, Londres

"Food for thought"

"Permission marketing, non-intrusive advertising, opting in and engaging with rather than shouting at the consumer are not just fashionable buzzwords but essential ways of thinking about how to communicate successfully.”
-- Manfred Mareck, “Brand Reputations”, Admap, Jan 2008

"Country Brand Index"

\\\\\\ --------- "2007 Top Country Brand Rankings" --------- //////

[Via: estalo]

"Adventures with McLuhan"

"McLuhan was much misunderstood. He never promoted TV over books as popular accounts gave out. He never expressed a preference for tribal culture over individualism."

[Source: Literary Review of Canada]

"Toddler"

Client: Olympus
Agency: Red Brick Road

Good advertising = great story + strong promise.

"Hans Brinker" (again)

Client: Hans Brinker Budget Hotel
Agency: KesselsKramer, Amsterdam

I really love their honesty and sense of irony. Never slept there and probably you'll never find me in Hans Brinker sharing the loo with other room mates.

Nevertheless I have to confess, the couple of times I went to Amsterdam I've checked the place out. It must be the hidden power of advertising.

"Is the net destroying our culture?"

"Web 2.0 is an echo chamber. No debate, no conversation – they’re bloggers just listening to themselves."

"Food for thought"

"The power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines." -- Charles Leadbeater, "We-think"

"We Are What You Think"

"Big Think" -- a "YouTube for ideas".

Life's hard, indeed

[Via: AdLand]

"Food for thought"

"Put your best people on your biggest opportunities, not your biggest problems."
-- Jim Collins