February 27, 2008
February 26, 2008
"Food for thought"
"A brand exists in your mind. It's a collection of associations or feelings people have about a particular product, service, or an organization. Branding is the tangible process of creating the signals that generate these associations."-- Allen Adamson, "BrandSimple"
This is an interesting tautolgy sometimes forgotten.
Indeed a strong brand is product of a good, effective and relevant (ideally) branding process, capable of triggering diferent but spontaneous associations in people's heads.
Ex: Apple = white + minimalist + apple logo + design + Mac + innovation + solutions + iPod + iPhone + iTunes + music + different from the herd + urban cool + Steve Jobs + "rule breaker" ...
February 25, 2008
February 24, 2008
Curiosity always
Seth Godin talks about «curiosity». Really worth seeing and listening with both eyes and ears.
[Via: Holy Cow]
February 23, 2008
February 22, 2008
February 20, 2008
February 19, 2008
"Tipping Point" revisited
"Marketing, of course, has always relied heavily on instinct and intuition. Admen like to believe they're creative geniuses, gifted at truffling out social trends."
[Source: "Is the Tipping Point Toast?" | Fast Company]
[Source: "Is the Tipping Point Toast?" | Fast Company]
February 18, 2008
February 17, 2008
Sunday's clip
It's Sunday and it's raining. Kosovo has become independent and the Serbians have been making some noise. I still have the t-shirt I got in Beograd a few years ago: "Serbia. Europe's worst nightmare". Let's hear some music instead.
February 14, 2008
"Gauchos"
It's not new. But it's still a favorite worth watching every
now and then.
Client: Fernet
Agency: Madre Buenos Aires
"Electric Tiger Land"
"Electric Tiger Land" by StrawberryFrog.
Making of » Electric Onitsuka Tiger shoe, here.
[Via: Scott Goodson + Dezeen]
February 12, 2008
"Food for thought"
"Successful brands help consumers create stories full of promisses." -- Gerald Zaltman
Audi R8
The same product, two agencies (Venables, Bell & Partners + BBH), two campaigns, two different tones of voice.
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February 05, 2008
February 01, 2008
"Food for thought"
"Permission marketing, non-intrusive advertising, opting in and engaging with rather than shouting at the consumer are not just fashionable buzzwords but essential ways of thinking about how to communicate successfully.”-- Manfred Mareck, “Brand Reputations”, Admap, Jan 2008
"Adventures with McLuhan"
"McLuhan was much misunderstood. He never promoted TV over books as popular accounts gave out. He never expressed a preference for tribal culture over individualism."
[Source: Literary Review of Canada]
January 27, 2008
January 20, 2008
"Hans Brinker" (again)
Client: Hans Brinker Budget Hotel
Agency: KesselsKramer, Amsterdam
I really love their honesty and sense of irony. Never slept there and probably you'll never find me in Hans Brinker sharing the loo with other room mates.
Nevertheless I have to confess, the couple of times I went to Amsterdam I've checked the place out. It must be the hidden power of advertising.
"Food for thought"
"The power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines." -- Charles Leadbeater, "We-think"
January 18, 2008
January 16, 2008
"Food for thought"
"Put your best people on your biggest opportunities, not your biggest problems."-- Jim Collins
January 10, 2008
"Mark Lives in IKEA"
We've already had a wedding inside IKEA, now we have Mark living in. One day perhaps we'll have a funeral or a birth. Who knows?
January 08, 2008
January 06, 2008
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