"The Cute Show"

"Electric Tiger Land"

"Electric Tiger Land" by StrawberryFrog.

Making of » Electric Onitsuka Tiger shoe, here.

[Via: Scott Goodson + Dezeen]

"Food for thought"

"Successful brands help consumers create stories full of promisses." -- Gerald Zaltman

"Winterwarm"

------------ "Dothegreenthing.com" now! ------------

Audi R8

The same product, two agencies (Venables, Bell & Partners + BBH), two campaigns, two different tones of voice.

"The Denialers"

Watch the films, here.

Client: Mackenzie Investments features
Agency: Lowe Roche, Toronto

On holidays

One last click!

Client: Olympus
Agency: The Red Brick Road, Londres

"Food for thought"

"Permission marketing, non-intrusive advertising, opting in and engaging with rather than shouting at the consumer are not just fashionable buzzwords but essential ways of thinking about how to communicate successfully.”
-- Manfred Mareck, “Brand Reputations”, Admap, Jan 2008

"Country Brand Index"

\\\\\\ --------- "2007 Top Country Brand Rankings" --------- //////

[Via: estalo]

"Adventures with McLuhan"

"McLuhan was much misunderstood. He never promoted TV over books as popular accounts gave out. He never expressed a preference for tribal culture over individualism."

[Source: Literary Review of Canada]

"Toddler"

Client: Olympus
Agency: Red Brick Road

Good advertising = great story + strong promise.

"Hans Brinker" (again)

Client: Hans Brinker Budget Hotel
Agency: KesselsKramer, Amsterdam

I really love their honesty and sense of irony. Never slept there and probably you'll never find me in Hans Brinker sharing the loo with other room mates.

Nevertheless I have to confess, the couple of times I went to Amsterdam I've checked the place out. It must be the hidden power of advertising.

"Is the net destroying our culture?"

"Web 2.0 is an echo chamber. No debate, no conversation – they’re bloggers just listening to themselves."

"Food for thought"

"The power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines." -- Charles Leadbeater, "We-think"

"We Are What You Think"

"Big Think" -- a "YouTube for ideas".

Life's hard, indeed

[Via: AdLand]

"Food for thought"

"Put your best people on your biggest opportunities, not your biggest problems."
-- Jim Collins

"Lodown Top 10"

<<<<<<< \\\\\ "Lodown Top 10 Madness 2007" ///// >>>>>>>

London's ad decapitator

[Via: Reppublica]

"Mark Lives in IKEA"

We've already had a wedding inside IKEA, now we have Mark living in. One day perhaps we'll have a funeral or a birth. Who knows?

"Be Kind Rewind"

"Most Contagious 2007"

"Food for thought"

"The consumer's problem has been that the main customer for phone handsets has been not the user, but the mobile networks that market them. Their interest lies in peddling devices that access new services and make new business."
- Matthew Parris, "I love boring old mobiles", The Times.

"Save today. Save tomorrow."

A nice commercial made from recycled film clips.

Client: EDF Energy
Agency: Euro RSCG

"Don't be part of the show"

Client: Animal Action, Portugal
Agency: MSTF Partners

"Purveyors Of Quality Shit"

"Food for thought"

"The consumer actually wants to buy health and beauty while remaining on the sofa: our lifestyle is less active than it has ever been."
-- Alex Renton, The Observer Food Monthly

Happy Christmas

Proverbs and Aphorisms

"The man who tickles himself

can laugh when he chooses."

"Since 1961"

Client: Head & Shoulders
Agency: Saatchi & Saatchi, Bucharest

"Food for thought"

"All creative people need something to rebel against, it's what gives their lives excitement, and it's creative people who make the client's lives exciting."
-- Mr. Paul Arden

Bauer 1994

Can you imagine Jack Bauer trying to save the world (again) with the technology used 13 years ago?

[Via: Zand Land]

Art is a weapon

... and graffiti too?

"Christmas Belles"

~

You won't find Santa Claus, Christmas trees, stars in the sky or reindeers. But you'll find a party spirit, lot's of glamour made in the 50's, Twiggy and Antonio Banderas.

Client: M&S
Agency: Rainey Kelly Campbell Roalfe/Y&R

"Food for thought"

"The options for how a brand can communicate are so many that you need someone to make sense of it all. That’s the preserve of the planning department — to guide us through a complicated world and do things with a proper sense of ‘why’ rather than just to be trendy and new."

- Guy Murphy, JWT’s global planning director in The Economic Times

"Circle of Life"

Client: Zonnatura
Agency: SWH, Amsterdam

"University slogans"

"Impactful or not, does a college really need a motto? Quick: What's the slogan of your alma mater? An extremely informal and decidedly unscientific survey indicates that many people don't know."


[Source: "Your (Lame) Slogan Here"]

"Axe chocolate"

Client: Axe Dark Temptation
Agency: Vegaolmosponce, Buenos Aires

Today's videoclip

\\\ --------- The Bees "Chicken Payback" --------- ///