December 29, 2007
"Food for thought"
"The consumer actually wants to buy health and beauty while remaining on the sofa: our lifestyle is less active than it has ever been."-- Alex Renton, The Observer Food Monthly
December 24, 2007
December 20, 2007
"Food for thought"
"All creative people need something to rebel against, it's what gives their lives excitement, and it's creative people who make the client's lives exciting."-- Mr. Paul Arden
Bauer 1994
Can you imagine Jack Bauer trying to save the world (again) with the technology used 13 years ago?
[Via: Zand Land]
December 19, 2007
"Christmas Belles"
~
You won't find Santa Claus, Christmas trees, stars in the sky or reindeers. But you'll find a party spirit, lot's of glamour made in the 50's, Twiggy and Antonio Banderas.
Client: M&S
Agency: Rainey Kelly Campbell Roalfe/Y&R
You won't find Santa Claus, Christmas trees, stars in the sky or reindeers. But you'll find a party spirit, lot's of glamour made in the 50's, Twiggy and Antonio Banderas.
Client: M&S
Agency: Rainey Kelly Campbell Roalfe/Y&R
December 12, 2007
"Food for thought"
"The options for how a brand can communicate are so many that you need someone to make sense of it all. That’s the preserve of the planning department — to guide us through a complicated world and do things with a proper sense of ‘why’ rather than just to be trendy and new."
- Guy Murphy, JWT’s global planning director in The Economic Times
"University slogans"
"Impactful or not, does a college really need a motto? Quick: What's the slogan of your alma mater? An extremely informal and decidedly unscientific survey indicates that many people don't know."[Source: "Your (Lame) Slogan Here"]
December 10, 2007
December 09, 2007
December 07, 2007
December 05, 2007
December 04, 2007
"Authenticity over Exaggeration"

"In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.
Successful advertising campaigns today are self-parodying and spark discussions rather than blatantly sell products."
[Source: "Authenticity over Exaggeration: The New Rule in Advertising", Harvard Working Knowledge]
Xmas spirit = Empty pockets

"Deliver us from temptation" or how the supermarkets makes us spend more than we actually had planned.
December 03, 2007
November 30, 2007
November 29, 2007
November 28, 2007
"Husband playground"
According to El País a shopping center in L'Hospitalet de Llobregat (Barcelona) has created a entertainment space called "Aparca Maridos" (husband parking) where women can literally dump their husbands while they're shopping.
"Black is Back"


Fashionistas wanted!
"Black is Back": a bilingual online community we (Lowe Lisbon) created for Rexona Crystal. Check it out.
November 23, 2007
"Modern life is rubbish"

I've read quite recently Euromonitor's report “The Fast Consumer”. Interesting stuff me thinks. No big news. In our modern and affluent societies we live on two constant modes: one hectic, of complete acceleration and another one of deceleration as a counterbalance result.
Stress, success subservience, lack of time, compulsive connectivity, urban caothic multi-tasked lifes are mixed up equally with the quest for more simplicity, switching of (enternaiment, cocooning, leisure activities), convenience and converge of solutions (functional and healthy foods, gadgets with multi-applications). So here you go, this is the real picture of the much celebrated 21st-century lifestyle. Well as far as I'm concerned, Mr. Damon Albarn was indeed right: “Modern life is rubbish”.
"You would need 120 baby animals"
November 22, 2007
Trevor "Beattie-isms"
"Russell Brand is A Comedian. He does Comedy. Very brilliantly and in a very modern way. On TV. On digital radio. Via podcast. Comedy faces as many challenges as we do, in terms of finding its audience and delivering its message. It's had to evolve. Adapt. Change. But it's still called comedy." - -Trevor Beattie in The Independent
November 20, 2007
"Food for thought"
"Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational." -- Hugh Mackay
November 19, 2007
November 14, 2007
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