An old Lisbon street sign forbiding ad posters in walls.
November 30, 2007
November 29, 2007
November 28, 2007
"Husband playground"
According to El País a shopping center in L'Hospitalet de Llobregat (Barcelona) has created a entertainment space called "Aparca Maridos" (husband parking) where women can literally dump their husbands while they're shopping.
"Black is Back"
Fashionistas wanted!
"Black is Back": a bilingual online community we (Lowe Lisbon) created for Rexona Crystal. Check it out.
November 23, 2007
"Modern life is rubbish"
I've read quite recently Euromonitor's report “The Fast Consumer”. Interesting stuff me thinks. No big news. In our modern and affluent societies we live on two constant modes: one hectic, of complete acceleration and another one of deceleration as a counterbalance result.
Stress, success subservience, lack of time, compulsive connectivity, urban caothic multi-tasked lifes are mixed up equally with the quest for more simplicity, switching of (enternaiment, cocooning, leisure activities), convenience and converge of solutions (functional and healthy foods, gadgets with multi-applications). So here you go, this is the real picture of the much celebrated 21st-century lifestyle. Well as far as I'm concerned, Mr. Damon Albarn was indeed right: “Modern life is rubbish”.
"You would need 120 baby animals"
Client: FAADA - Foundation for adoption, sponsorship and defense of the Animals
Agency: Contrapunto Barcelona
November 22, 2007
Trevor "Beattie-isms"
"Russell Brand is A Comedian. He does Comedy. Very brilliantly and in a very modern way. On TV. On digital radio. Via podcast. Comedy faces as many challenges as we do, in terms of finding its audience and delivering its message. It's had to evolve. Adapt. Change. But it's still called comedy." - -Trevor Beattie in The Independent
November 20, 2007
"Food for thought"
"Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational." -- Hugh Mackay
November 19, 2007
November 14, 2007
The power of a good story
"There are two ways to persuade people. The first is by using the conventional rethoric, which is what most executives are trained in. It's an intellectual process, and in the business world it usually consists of a Power Point presentation in which you say 'Here is our company's biggest challenge, and here is what we need to do to prosper'. And you build your case by giving statistics and facts and quotes from authorities. But there are two problems with rethoric. First, the people you're talking to have their own set of authorities, statistics and experiences. While you're trying to persuade them, they are arguing with in their heads. Second if you do succeed in persuading them, you've done so only on an intellectual basis. That's not good enough, because people are not inspired to act by reason alone. The other way to persuade people - and ultimately a much more powerful way - is by uniting an idea with an emotion. The best way to do this is by telling a compelling story."
-- Robert McKee, "Storytelling That Moves People" in HBR
November 13, 2007
TV vs Internet?
"Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots."
- - The end of advertising as we know it
[Via: Marketing Vox]
"Food for thought"
"The media environment has become more fragmented, and advertising and marketing executives must be able to use a broader array of tools - from social media to branded entertainment - to reach target audiences (...) This is an industry with a constant learning curve, and staying relevant means being adaptable." -- Dave Willmer, The Creative Group.
November 11, 2007
New biz is everybody's biz
I have to apologize for the lack of posts and ruminations lately.
I've just been busy pitching for new accounts.
Normal service now resuming.
Cheers.
November 02, 2007
October 31, 2007
October 30, 2007
"The Enormous"
Because it is always worth watching (again) that episode in "The Simple Life" where Paris Hilton and Nicole Ritchie do an intern at Crispin Porter + Bogusky in Miami and have to come up with ideas for a Burger King creative brief.
October 26, 2007
October 25, 2007
October 12, 2007
"Overheard in the office"
Stuff you (may) hear at work:"Boss: Do you have five minutes so I can talk to you for a sec?"
October 11, 2007
October 10, 2007
"Food for thought"
"I think of the people when they're on their sofas watching the telly. I want to do it in a way that's fair - I'm selling you this, but in exchange I'll give you this minute of colour amd hypnotising music."-- Juan Cabral, CD Fallon London in Esquire
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