"Adoption Day" - - - A project by Parisian artist Prune Norry, whose work combines elements of genetic modification and stem cell research.
October 10, 2007
"Genetic hybrid baby"
"Adoption Day" - - - A project by Parisian artist Prune Norry, whose work combines elements of genetic modification and stem cell research.
Radar n.2
... and here's Radar n.2, Lowe's "home-made" digital magazine.
Urban culture, trends, disruptive stuff and a little bit of inspiration from the streets, blogs and magazines we see and read on a daily-basis.
(Sorry it's in Portuguese :)
September 30, 2007
"Trashed"
Find more videos like this on AdGabber
Client: Honda Civic Hybrid
Agency: Rubin Postaer and Associates
"Food for thought"
"In developing markets, advertising is seen more as a conveyor of useful information. In more developed markets, people don't need it to play that role. They have too much information already." -- Jonathan Carson in International Herald Tribune
"Positioning statement"
"Monocle is a fat monthly mag that bills itself as A Briefing on Global Affairs, Business, Culture & Design. It's stuffed with ads for Gucci and Prada and Louis Vuitton, and it seems to be written for the kind of people who buy Gucci and Prada and Louis Vuitton products at duty-free shops between flights to conferences with names like Globalization and the Future of International Design."
-- By Peter Carlson, Washington Post
The paradox of choice
"Although we love the idea of choice - our culture almost worships it - we seek refuge in the familiar and the comfortable."
-- Hugh Mackay
-- Hugh Mackay
September 21, 2007
"WishBin"
Tired of getting socks for Christmas or some boring book for Birthday and having to pull-out a cynical smile?
"Food for thought"
"I have said for 20 years that our success is not an entitlement and now it's proving to be a reality. Let's be smarter about how we are spending our time, money and resources. Let's get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others."- Howard Schultz, Chairman and Founder of Starbucks
September 19, 2007
September 17, 2007
"Green liter"
Carlsberg dropped around £10 and £20 notes in the streets of London with a removable sticker that read "Carlsberg don’t do litter. But if they did it would probably be the best litter in the world".
[Via: Adverbox]
September 16, 2007
September 14, 2007
"Food for thought"
"If you look at where all the best ideas in advertising are created, it tends to be in places where taking risks is acceptable. Where budgets are small and under the radar. Where not too many people want to be involved. Where the agency or client has nothing to lose. Where the environment or culture is forced to deal with risk on a daily basis."- William Charnock, JWT NY
"Time Out Lisboa"
"What you do at home is your business. What you do outside is Time Out's business."
Client: Time Out Lisboa
Agency: Fuel
September 06, 2007
"Kill the gun"
A strong and beautiful film from Choice FM in the UK.
"Gary Walker and Huw Williams, senior directors at AMV BBDO, said: Unlike Hollywood films, bullets don't leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it's a start."
[Source: Brand Republic]
"Food for thought"
"Most companies think they are unique but really ... they are selling a similar product or service using a similar pitch with a similar price and similar support which is being sold by similar sales people using similar sales strategies in similar envirnoments with similar quality and everyone is getting similar results."-- Tom Peters, "Re-Imagine"
"Camp Okutta"
"It doesn't exist here. But it does all over the world."
Client: War Child Canada
Agency: John St., Toronto
"Go home ... or to Spain"
Luca Vergano from Blurb has kindly sent me this picture taken in the streets of Lisbon. An interesting "welcoming souvenir" for all the tourists visiting Portugal, I say :)
August 08, 2007
"Smiling Lego"
Guerrilla marketing?
AMSTERDAM (Reuters) - A giant, smiling Lego man was fished out of the sea in the Dutch resort of Zandvoort on Tuesday.
Workers at a drinks stall rescued the 2.5-metre (8-foot) tall model with a yellow head and blue torso.
"We saw something bobbing about in the sea and we decided to take it out of the water," said a stall worker. "It was a life-sized Lego toy."
A woman nearby added: "I saw the Lego toy floating towards the beach from the direction of England."
[Via: Yahoo News]
"Visa Swap"
"Temporary ownership", as coined by Daniel Nissanoff in his "Futureshop", is indeed one of the most interesting consumption trends.
The "disposable" is here to stay. In modern affluent societies the consumer gets bored more easily and is becoming a colector of temporary experiences, instead of a collector of objects.
If you look at the fashion & clothing category this is even truer: Why have the same bag for more than 2 years or keep a pair of jeans from last season in the wardrobe, when you can swap them and have something constantly new to wear and show?
Look at what Visa is doing with its “Visa Swap” a “clothing event to encourage sustainable fashion through ethical swapping activity”.
“Swaping” has become the new “shopping”.
"Billboards"
[Click on image to see the film]
Taking advantage of São Paulo's Clean City law, that banned more than 8000 advertising billboards in the beggining of the year, WCRS shot this great TV spot for Sky Movies:
"Because you like your movies with no interruptions, we took the ads."
"Boyz in the Hillz"
Rethorical question, do you remember BBH's "Tea Partay" video for Smirnoff?
Here's the "West Coast vs East Coast" sequel.
August 01, 2007
Subscribe to:
Posts (Atom)
