Trevor "Beattie-isms"

"There is a world in a far-flung corner of our galaxy....where no one ever smokes, swears, fights, defecates, belches, farts or dies."

-- Trevor Beattie

"Smash my PS3"

Hmm I wonder who's behind this guerrilla action:
Sony itself, the competition or someone just trying to grab attention?

[Link: Smash My PS3]

"KSSLSGMBAFC"

Young Guns Awards
McCann Erickson, Portugal

UNICEF / FC Barcelona

"Barça's most difficult game is about to begin."
Contrapunto, Barcelona

"Pikapika"

"Lucky One"

Young Guns Awards
Draft FCB, Lisbon

Black is not grey

Client: P&G Ariel Color
Agency: Saatchi & Saatchi, Budapeste

Boots X.mas

Client: Boots
Agency: Mother

Kate & Moss

by Banksy

"Play B3yond"

Client: PlayStation 3
Agency: TBWA\Chiat\Day

"Varsity Match"

Client: Ticketmaster
Agency: Lowe

Does anyone watch TV?

Does anyone watch TV? This was one of the first thoughts that came to my mind after hearing the "Next Generation Insights" moderated by Guy Kawasaki.

It's not a novelty, we're tired of knowing from the tons of studies and reports that the so-called "Generation Y" or "Millennials" (pick a name) suffers from "compulsive connectivity" spending more time online and engaging with other types of interactive media\technology than watching TV.

Right, so what point am I trying to make out of this factual truth? Just state the obvious: In the future (not very far away) the agencys and advertisers will be producing commercial spots and branded content to use preferably on YouTube, iPod, Celular Phones, USB Pens, Portable Game Consoles, etc. This will be the only way to get this new generation of consumers to listen and get involved with what brands have to say to them.

The Advertising commercial will still be around for a while, but the connecting support and the way it's "transmitted" will change. It's just a question of adjustment.

Family 2.0

"Family 2.0 Relies on Multi-tasking with Technology to Stay Close, Better Manage Busy 43-Hour Days"

["It's a Family Affair: the Media Evolution of Global Families in a Digital Age" | Study from Yahoo!/OMD]

"Nana"

Client: Domino's Pizza
Agency: JWT, New York

"Beautiful Day"

Client: WWF
Agency: FCB, Toronto

"Food for thought"

"Don't worry about other people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats."
-- Howard Aiken

Spike Jonze's "Dust"

Client: Gap
Agency: Crispin Porter + Bogusky

"Triple Whopper"

Client: Burger King
Agency: Crispin Porter + Bogusky

"Spockisms"

"Change is the essential process of all existence."
-- Mr. Spock

"Android"

Client: Johnnie Walker
Agency: BBH

Richard Kern Exhibition

[ Meissa/H&M, 2006 ]

Objects we like

\\ Lexon Tykho Radio //

"Foof for thought"

"Ideas are objects. Linguistic expressions are containers. Communication is sending.
The speaker puts ideas (objects) into words (containers) and sends them (along a conduit) to a bearer who takes the idea/objects out of the word/containers."
-- George Lakoff and Mark Johnson

"Bless them"

Client: Annual Pet Blessing - St Matthew in the City Church
Agency: MC Saatchi

"The Vice Guide"

"The Vice Guide to Sex and Drugs and Rock and Roll"
Directed by Eddy Moretti and animated by Christy Karackas.

Sony Bravia - Behind the Scenes

Client: Sony Bravia
Agency: Fallon

"Save me"

Hello.

My name is Red.

I'm a pig.

Recently I had a supporting role in a television commercial for a major international cellular telephone provider. The commercial was directed by the Perlorian Brothers and written by Mother NY.

Everyone was very nice to me, and I think I did a pretty decent job for my first time on set, but I've since learned that I'm scheduled to be slaughtered in a week. This is not good for an actor's career. I knew it was a non-union job and the residuals weren't anything to get excited about, but I wasn't expecting to be hung by my foot and have my throat slit.

Fortunately, my new friends at Reginald Pike, Toronto, Biscuit, L.A. and Mother are working to find me a new home at a petting zoo (despite all this, I love humans). You can help me too by getting a limited edition t-shirt with my picture on it at http://www.reginaldpike.com

They're only $20 and proceeds go to my care and feeding.

Please help.

"Real videos by real users"

"See Me TV" is another recent and rather interesting example of the participative and co-creative culture between brands and customers (this time taken forward by mobile operator 3 UK).

According to Gareth Jones, 3's Chief Operating Officer:
"Our customers are using their video mobiles in endlessly creative ways to entertain their mates and See Me TV will take this trend to the next level. We wanted to create the ultimate reality channel, where you're the talent and you decide what you want to do. And the more popular your clips, the more money you stand to make. The only limit to what you can earn is your talent - or the lengths you'll go to make an impression."

"Passport"

"Backwards" campaign from TBWA\London - shot on the streets of Stockholm for the new PSP interactive travel guides.

Capitalism and Distributive Justice

"Actual capitalism departs from well-functioning capitalism--monopolies too big to break up, undetected cartels, regulatory failures and political corruption. Capitalism in its innovations plants the seeds of its own encrustation with entrenched power. These departures weigh heavily on the rewards earned, particularly the wages of the least advantaged, and give a bad name to capitalism. But I must insist: It would be a non sequitur to give up on private entrepreneurs and financiers as the wellspring of dynamism merely because the fruits of their dynamism would likely be less than they could be in a less imperfect system. I conclude that capitalism is justified--normally by the expectable benefits to the lowest-paid workers but, failing that, by the injustice of depriving entrepreneurial types (as well as other creative people) of opportunities for their self-expression. "

Edmund Phelps, recently awarded the 2006 Nobel Prize for Economics ruminates here about the dynamics of capitalism, free entrepreneurship and social "max-min" policies a la Rawls.

Metaphors

If it rained money would people use their umbrellas to protect themselves from it?

Pinacolada

Dj Pinacolada, AKA João Coutinho (CD at Lowe), today on the deck.

"Burger King knows better"

"Diddy TV" -- Burger King customized "TV channel" on YouTube featuring mega-rap-star P Diddy.

Take note on the spontaneity of this:
P Diddy followed by a TV crew gets inside Burger King for a quick snack and orders a Whooper.

The footage is a bit rough in order to convey some authenticity to things. Who said music stars don't have common burger cravings, whilst walking on the high-street with their entourage?

"The battle of the album cover"

Very "Monty Pythonesque", very amusing.

[Via: Motiongrapher]

"Impossible is nothing"

How to use YouTube to sell your curriculum in a creative way and make all Wall Street talk about it at the same time?

Read more here.

Heinz Amnesty

"Fearfest"

[Click to enlarge pictures]

With the goal of promoting Paramount Canada's Wonderland Fearfest, the agency ACLC spreaded these posters in Toronto's subway.

The buzz was such that CTV (Canada's leading news station) did a ridiculously long story on how the ads are in bad taste.

"Don't Almost Give"

"Generous Nation": Campaign pro bono produced by the Advertising Council.

"If ... Then"

[Mark Titchner | Turner Prize 2006]

"Afterlife"

Client: ITV
Agency: M&C Saatchi, UK

[Via: Here be Notions]