Sharing housework

"When men do housework, it's most likely to be in the kitchen and least likely to be washing and ironing.
Women cook in 78% of cases and men in 23%; men and women share the cooking in 16%. Women do the washing and ironing in about four-fifths of households. Men wield the vacuum-cleaner once a week, while many women do so every, or every second, day."

[Source: "How women, men and machines will divide up the housework", Gottlieb Duttweiler Institute]

"Lords of Dogtown"

Tony Alva one of the legends and pioneers of sk8boarding along with Stacy Peralta and founder of the Dogtown movement (circa 70's).

Photos from Wynn Miller.

[Via: Freshjive]

How to trigger ...

... Pavlovian "word-of-mouse"?
Easy, try to tagg the Air Force One.

"Spoof" or truth? Marc Ecko explains here.
Maybe Droga5 has also something to do with it.

[Via: Planning on Subversion]

"Try"

Client: Optimus mobile operator
Agency: BBDO Portugal

Common sense

Agency: BDDP & Fils

[Via: Frederik Samuel]

Timeless ...

"Mother Toys"

Title: Portuguese Football Action Figure
Agency: Mother, UK

"Food for thought"

"Creative whithout strategy is called art. Creative with strategy is called advertising."
-- Jef Richards, Univ. of Texas, Advertising Department

A problem of "connections"

Across our "global village" it's starting to become quite common to see brand managers and marketers asking themselves what's the best way to reach the younger audiences, in order to create early bonds and get their pocket-money.

In my modest opinion, more than ever it's not a question of "content" or brand message, it's a question of "connections".

Here's some of the online spaces and habitats where the so-called "Geration Y" lives and breaths on a daily basis:

:: MySpace
:: Fuse TV
:: YouTube
:: Hi5
:: Friendster
:: Pandora
:: Last.fm
:: Current TV
:: Turn Here
:: Hype Machine
:: Pop Justice
:: Viceland
:: The Fader
:: Protein
:: Flickr

The original is always better

"Counterfeit Mini" ... from Crispin Porter+Bogusky, who else?

"Comcastic"

[by Goodby, Silverstein & Partners]

"Sex sells"

[Click to enlarge]

"Re-creative" action from the Women's Liberation Front in Pennsylvania, USA.

"Jealous animals"

Client: Toronto Zoo
Agency: Lowe Roche

"Slow life. Slow food."

The trend is not new, obviously. Nevertheless today we witness a degree of maturity that didn't exist in the past.

Just look at the growth of the consumer demand for organic food and ingredients; the recent introduction of salads, soups and fruits in the menu of the biggest fast-food chains around the world; the coming back of the "slow food" meal time ... and all of this backed up by recent and new anti-fast food and pro-healthy diet movements.

Experience advertising

Extremelly clever, kudos to Ogilvy One, Bangkok.

[Note: The gargabe containers have a movement sensor that triggers the sound of a baby crying every time a punter goes nearby. The messagem is obvious.]

Via: Oorei and Briefblog

The medium is the message

Recent Adidas guerrilla action in Leidseplein, Amsterdam to promote its newly opened concept store.

[Via: Guerrilla Innovation | Flickr]

Hans Brinker "Pasaporte"

[Via: Jody Barton]

Andy Smith

[Via: Soma Gallery]

FTBLTSHIRTS

"Dirty Pretty Things"

Andy Hughes | "Dirty Pretty Things"

"Four steps"

Becks "four step brewery system"
Leo Burnett, London

Food for thought

"Culture Connection is the future of marketing communication. Identifying cultural trends, creating new cultural trends, grassroots movements, it's about being a catalyst for culture on the rise, shaping cultural space."
- - Scott Goodson, StrawberryFrog

Looking for the lion

Automated agencies

[Click on image to see the video]

Sir Martin "Why Pay People" Sorrell, Mr.WPP in action at Cannes last week:

"I've often thought how much easier it would be to run an advertising agency if you could only get rid of the creative department."

"It's the world's very first fully-automated creative department. Account planners simply stuff their briefs into its backside -- on the left where the wires are -- and within seconds multimedia, fully integrated award-winning ads come fizzing out the front at 35 kilometers per hour."

"And since the world is suffering from a vast surplus of data, this means that from now on account planners will be very cheap to run, which naturally appeals to me a great deal."

[Via: Ad Age]

"Social advertising"

Here's an interesting trend: Big ad agencies buying space in hyper-visited blogs in order to showcase their creative work.

Well that's precisely what JWT has done through a partnership with the famous political blog "the Huffington Post".

There you'll be able to find out the written opinions of people like Charlie Sheen, George Clooney, Tina Brown and Harold Evans.

[see also: Brand Republic]

"Neophilia"

According with Japanese scientists there's a genetic explanation for impulse and "need-to-have" consumerism which is produced by a body enzyme.

A "Neophiliac" is a person who is genetically more predisposed than others to wanting the newest toys, gadgets and fashions. The term "Neophilia", the love for everything new or novel, is already on Wikipedia.

[Via: Fallon Trend Point]

"Not your soldier"

That's why ...

Client: ESPN
Agency: Duda Propaganda

Ruminations

"Perfect pitch"

Several year after the publication of "Truth, Lies and Advertising", Jon Steel seems to be back with a new book entitled "Perfect Pitch : The Art of Selling Ideas and Winning New Business" -- the book will be available in October this year.

"José Mourinho"

Client: Marmite (Unilever)
Agency: DDB London

"Run Free"

Client: Nike
Agency: JWT, Hong Kong

"Head"

Client: PlayStation 2
Agency: TBWA\Paris

"Hasta luego!"

A moment of provocative "fair-play".

A republican house

Client: IKEA
Agency: SCPF, Barcelona

::::::::::::::::::::::::::::: \\ // ::::::::::::::::::::::::::::



[The same campaign/concept but on TV]

Fallon, London: "Tate Britain"

[Grand Prix outdoor -- Cannes 2006]

If you drink ...

"If you drink, blow on your cellphone."

LG Electronics, the South-korean company launched recently in the market a cellphone model (LP4100 Sobriety Phone) that contains a built-in breathalyzer. Here's an innovative and disruptive handset offer.

[Source: Wired Magazine]

Nike: "Rooney"

"Leak"

Client: Skittles
Agency: TBWA\Chiat\Day

"Tuperzik"

Client: 3 mobile operator
Agency: WCRS