Client: D&D Shopping
Agency: Carillo Pastore Euro RSCG
June 18, 2006
June 16, 2006
June 09, 2006
Really fresh breath
Here's a very interesting promo action developed by Kolle Rebbe in Germany for VIVIL, a producer of candies and breath drops.
Imagine you've just had a greasy kebab. To bring this moment to life, Kelle Rebbe made a flip book, complete with real smells. When you flick through the flip book, it looks like someone who has just eaten a large doner is breathing on you, and the draught produced by the motion of the pages reinforces the impression.
Fortunately, their breath smells not of kebab meat and chilli sauce, but fresh and minty, because the pages of the book have been impregnated with a peppermint scent.
"Unlike any other"
[Click to enlarge image]
"A masterpiece unlike any other."
Client: Mercedes-Benz
Agency: Y&R Israel
June 07, 2006
Turn here
"Publish yourself" and "Broadcast yourself" are the most recent paradigms of the new internet, also known as "Web 2.0".
Personalization, Community and Self-expression are some of the values that millions of users look for in blogs and websites such as "My Space", "Hi5", "Wikipedia", "You Tube", "Flickr" ... amongst others.
"Turn Here" is a recent online community where viewers can share and get a local guided tour of cool places and cities all around the world.
June 06, 2006
June 01, 2006
Signs of times
"Not since Jesus has a baby been so eagerly anticipated."-- New York magazine referring to Brad and Angelina's son.
May 30, 2006
Lemmy, the sexual magnet
My friend André Kirkelis (Leo Burnett, S. Paulo) sent me an email with a recent interview given by Lemmy from Motorhead to Maxim magazine. According to André the fact that Lemmy has made Maxim's Top 10 List of "Living Legends of Sex" revealling what makes him irresistible to women, is worthier than any "creative insight or semiotic deconstruction".
Ok André, let us read the interview and find out.
May 26, 2006
May 25, 2006
Intelligent apparel
Intelligent and functional apparel: The perfect combination between the fashion\sports industry and the IT industry.
After the lauching of the Adidas "Smart shoe" -- it's Nike's turn to launch with Apple a receiver/sensor sneaker combination that delivers real-time audible feedback to an iPod nano while the user exercises.
Time, distance, calories burned, and pace are stored on the iPod and displayed on its screen, as well as spoken through the headphones. Quite innovative!
[Source: Nike + iPod Sport Kit | iPod Observer]
May 24, 2006
Food for thought
"Ah, insights, everybody these days talks about insights. A consumer insight is like God - present everywhere but not seen, felt or easily understood. Verbatim judgments, linearly-observed consumer behaviour, or simply aphorisms for life are often passed off as insights. However, to get insights, you need deeper thinking. An insight is what connects the advertising idea to brand attributes via consumer life."- Claudiu Florea, "Sparking Curious Mind"
May 23, 2006
Brandtarot
John Grant, co-founder of the agency St. Lukes, planner and author of several books including "The New Marketing Manifesto" and "After Image", has a new blog called Brandtarot -- well worth reading!
May 22, 2006
May 18, 2006
May 17, 2006
"The Craziest Ad Guys"
Why is it that America's "blue chips" and "big bucks" corporations all want now campaigns "à la Crispin Porter + Bogusky"?
[Source: Business Week | Via: Brainstorm]
The mistake and the buzz
Guy Goma a graduate student from Congo went to BBC for an interview for a high level IT position.
Instead of a job interview, Guy Coma got himself a live interview with BBC News 24's Karen Bowerman, who by the way was supposed to be talking to Guy Kewney, a respected IT expert regarding Apple Computer vs. Apple Music.
[Via: Biased-BBC]
May 11, 2006
May 08, 2006
"The hard way"
[Click on image]
"The Hard Way to Make a Million"
Client: Washington Lottery
Agency: Publicis, Seattle
Director: The Perlorian Brothers
Production Company: Biscuit Filmworks/Reginald Pike
May 05, 2006
May 02, 2006
Subscribe to:
Posts (Atom)
