:: Clube Criativos Portugal ::
May 30, 2006
Lemmy, the sexual magnet
My friend André Kirkelis (Leo Burnett, S. Paulo) sent me an email with a recent interview given by Lemmy from Motorhead to Maxim magazine. According to André the fact that Lemmy has made Maxim's Top 10 List of "Living Legends of Sex" revealling what makes him irresistible to women, is worthier than any "creative insight or semiotic deconstruction".
Ok André, let us read the interview and find out.
May 26, 2006
May 25, 2006
Intelligent apparel
Intelligent and functional apparel: The perfect combination between the fashion\sports industry and the IT industry.
After the lauching of the Adidas "Smart shoe" -- it's Nike's turn to launch with Apple a receiver/sensor sneaker combination that delivers real-time audible feedback to an iPod nano while the user exercises.
Time, distance, calories burned, and pace are stored on the iPod and displayed on its screen, as well as spoken through the headphones. Quite innovative!
[Source: Nike + iPod Sport Kit | iPod Observer]
May 24, 2006
Food for thought
"Ah, insights, everybody these days talks about insights. A consumer insight is like God - present everywhere but not seen, felt or easily understood. Verbatim judgments, linearly-observed consumer behaviour, or simply aphorisms for life are often passed off as insights. However, to get insights, you need deeper thinking. An insight is what connects the advertising idea to brand attributes via consumer life."- Claudiu Florea, "Sparking Curious Mind"
May 23, 2006
Brandtarot
John Grant, co-founder of the agency St. Lukes, planner and author of several books including "The New Marketing Manifesto" and "After Image", has a new blog called Brandtarot -- well worth reading!
May 22, 2006
May 18, 2006
May 17, 2006
"The Craziest Ad Guys"
Why is it that America's "blue chips" and "big bucks" corporations all want now campaigns "à la Crispin Porter + Bogusky"?
[Source: Business Week | Via: Brainstorm]
The mistake and the buzz
Guy Goma a graduate student from Congo went to BBC for an interview for a high level IT position.
Instead of a job interview, Guy Coma got himself a live interview with BBC News 24's Karen Bowerman, who by the way was supposed to be talking to Guy Kewney, a respected IT expert regarding Apple Computer vs. Apple Music.
[Via: Biased-BBC]
May 11, 2006
May 08, 2006
"The hard way"
[Click on image]
"The Hard Way to Make a Million"
Client: Washington Lottery
Agency: Publicis, Seattle
Director: The Perlorian Brothers
Production Company: Biscuit Filmworks/Reginald Pike
May 05, 2006
May 02, 2006
April 26, 2006
Serge tells the truth
Serge tells the truth to Whitney.
It's quite interesting to see how a disarming honest proposition can generate tremendous surprise and impact. Imagine if an advertiser told the consumer he's only after his money, but to do so ... he would need to deserve the consumer's money and do better than the rest of the competition.
How would the audiences react? Would the cynical consumer be caught off guard? Is honesty an effective tool capable of creating spontaneous surprise and good-will towards a brand?
April 25, 2006
Kessels on Draft
"Erik Kessels of KesselsKramer, Amsterdam, looks at the work of the legendary advertising art director Helmut Krone and sees the future ..."
In the new issue (Spring 2006) of Draft Magazine.
April 23, 2006
The "battle" of the World Cup
Advertising agencies use World Cup to show they're at the top of their game:
"The competitors squaring off against each other in this battle for the hearts and minds of viewers are the likes of Coca-Cola, Pepsi, Nike, Adidas, Carlsberg and Budweiser. There is the added dimension of pitting the 15 official Fifa World Cup sponsors, which cough up a hefty $30m to $50m for the right to use official logos and branding, against their rivals, which look to create clever 'unofficial' campaigns and steal the limelight."
And Trevor Beattie adds:
"I think football ads have descended into globetrotting showboating. It has been brought about people like Nike and Pepsi - and has tragically been followed by Adidas. The fact that you can't tell the difference between brands means it is a waste of money. You can't tell a Nike from an Adidas from a beer from a pizza."
[Source: The Observer]
Modernisms
"Modernism: Designing a New World" currently at theV&A.
"Modernism: Designing a New World, at the V&A, is the first in-depth exhibition that looks at the key movement of 20th-century design. Modernism revolutionised the world around us and the way we live. It inspired our love of minimalist architecture and design and still influences the buildings we inhabit, the chairs we sit on and the graphic design that we see today."
April 21, 2006
Fred and Farid in Lisbon
Fred e Farid - The international gallic coqueluche duo that have already worked at CLM BBDO, TBWA Paris, BBH London, Goodby Silverstein S. Francisco ... and is now running the new shop Marcel Paris, are coming to Lisbon in June for the 2006 "rendez-vous" of CCP - Creative Club Portugal.
April 19, 2006
Ruminations
"Advertising's only purpose is to differentiate brands in the consumer's mind and to minimize whatever brand parity exists."- Phil Dusenberry,
ex-CEO BBDO, NY
About planning
"We believe in smart people. And we believe that planners are among the most brilliant people in advertising. Do we think great advertising can be created in the absence of a planning department? Absolutely. But we'd be fools not to work alongside people who can find a method in our madness. And bigger fools not to work alongside people who can inspire us."
- Jamie Barrett, Goodby, Silverstein & Partners
[Source: "Truth in Advertising", Ad Week]
- Jamie Barrett, Goodby, Silverstein & Partners
[Source: "Truth in Advertising", Ad Week]
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