[Via: TBWA\Lisbon blog]
February 24, 2006
February 23, 2006
Brand provenance
"When CNW surveyed shoppers coming out of Wal-Mart stores, 75% said they preferred to buy American, yet an inspection of their purchases found that 90% were made in China."- CHICAGO TRIBUNE 1.24.06
This would make an interesting post about the «brand provenance» image, the real "made in" country and the perceptions the consumer has about what he thinks he's buying.
"Food for thought"
"The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. To succeed we must stop being so damn normal. In a winner-takes-all world, normal = nothing."- Kjell Nordström and Jonas Ridderstråle, "Funky Business"
February 20, 2006
Agencies "inside out"
The Martin Agency || ................. || Strawberry Frog, NY
Ignacio Oreamuno and the good people at I Have and Idea, have done a great work in every front.
In their latest "Agency profile" they guide us through The Martin Agency and Strawberry Frog, NY (above).
February 19, 2006
"The Fogged Mirror"
"The Fogged Mirror" - Current exhibition by Ed Templeton, skater, founder of Toy Machine and iconoclast artist.
[Via: Roberts and Tilton, Los Angeles]
Sopranos and Google maps
According to Advertising Age, HBO is creating a map of New Jersey to remind viewers about some of the Sopranos' story lines, scenes and places. Using a Google platform as branding medium, HBO expects it to work as "a geo-visual tour of the TV series, a very interactive way to get people caught up".
February 17, 2006
"Scrabble"
Scrabble - A "peculiar" but rather interesting spot created by director Graydon Sheppard for Shots magazine, London.
February 16, 2006
February 09, 2006
February 08, 2006
February 06, 2006
February 05, 2006
February 04, 2006
Recycled office paper
"There are easier ways to help the environment"
Client: Reflex Recycled Office Paper
Agency: O'Keefe Murphy Gaff (Australia)
February 01, 2006
January 30, 2006
"Food for thought"
"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."- Kenneth Roman, ex-CEO O&M
January 26, 2006
"Bowling in the street"
Duval Guillaume Brussels sends Ghent to the bowling alley.
"As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.
The campaign aimed for the area around the ?Overpoort Bowl?, a popular bowling alley right in the hart of the Ghent?s student neighbourhood.
All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, ? All round objects around the bowling alley got a "bowling ball make-over".
Agency: Duval Guillaume
January 20, 2006
Ruminations
The account's role: Understanding the client.
The planner's role : Understanding the consumer.
The creative's role: Understanding both.
The planner's role : Understanding the consumer.
The creative's role: Understanding both.
"Lucky shirt"
[Click to see the film]
Title: "Dirty Shirt"
Client: Hockey Canada
Agency: DDB Canada, Toronto
January 18, 2006
"Food for thought"
"In sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle."- Davis and Stephenson, The McKinsey Quarterly, Jan. 2006
January 13, 2006
January 11, 2006
IKEA: "It's Not A Mistake"
Title: "It's Not A Mistake"
Client: Ikea, Canada
Agency: ZiG, Toronto
Creative Directors: Elspeth Lynn, Lorraine Tao
Art Director: Allan Mah
Copywriter: Andrew Bradley
Agency Producer: Janet Woods
Director: Mark Gilbert
Production Company: Reginald Pike, Toronto
Food 4 Thought
"Your time is limited, so don't waste it living someone else's life (...) Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."- Steve Jobs, CEO Apple
January 04, 2006
Guerrilla flavour
Seen in NYC during this Christmas; if someone said to the driver that we'd forgotten his latte on the car roof top, he would just reply:"Happy Holiday's from Starbucks!"
Simple and über effective.
[Via: Marketing Alternatif]
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