Charles Bukowski

"The more crap you believe, the better off you are."

Scholz & Friends, Berlin

"Matches"
Agency: Scholz & Friends
Client: Lidoposterine

Blue Cross of India: "Adopt"

"Just one word can give the homeless, a home."
Agency: 1Pointsize

Architecture of density

[Click on pics to see them bigger]

by Michael Wolf

Recycled office paper

"There are easier ways to help the environment"

Client: Reflex Recycled Office Paper
Agency: O'Keefe Murphy Gaff (Australia)

"Attention grabbing" poster

Flashy Bacardi poster created by Viacom Holland.

[Via: MIT Advertising Lab]

Ruminations #02

Contrapunto, Madrid: "Smart"

"There are no small spaces."

"Food for thought"

"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
- Kenneth Roman, ex-CEO O&M

"Amnesty teleshop"

[Click to view film]

Agency: Mother, London

Beechams: "Ice hole"

[Click to view film]

Stop'n'Grow

Agency: Jung von Matt, Berlin

"Bowling in the street"

Duval Guillaume Brussels sends Ghent to the bowling alley.
"As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.

The campaign aimed for the area around the ?Overpoort Bowl?, a popular bowling alley right in the hart of the Ghent?s student neighbourhood.

All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, ? All round objects around the bowling alley got a "bowling ball make-over".

Agency: Duval Guillaume

"BP change"

CLM BBDO: Wrigley's

Ruminations

The account's role: Understanding the client.
The planner's role : Understanding the consumer.
The creative's role: Understanding both.

"Lucky shirt"

[Click to see the film]

Title: "Dirty Shirt"
Client: Hockey Canada
Agency: DDB Canada, Toronto

"Talk about sex"

LDV Red Cell, "Sexual health info"

"Food for thought"

"In sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle."

- Davis and Stephenson, The McKinsey Quarterly, Jan. 2006

This saturday ...

... @Sabotage Club, Lisbon.

Today's snapshot

[Taken by my friend Cláudia at Amsterdam's airport]

IKEA: "It's Not A Mistake"

Title: "It's Not A Mistake"
Client: Ikea, Canada
Agency: ZiG, Toronto
Creative Directors: Elspeth Lynn, Lorraine Tao
Art Director: Allan Mah
Copywriter: Andrew Bradley
Agency Producer: Janet Woods
Director: Mark Gilbert
Production Company: Reginald Pike, Toronto

Food 4 Thought

"Your time is limited, so don't waste it living someone else's life (...) Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
- Steve Jobs, CEO Apple

Guerrilla flavour

Seen in NYC during this Christmas; if someone said to the driver that we'd forgotten his latte on the car roof top, he would just reply:"Happy Holiday's from Starbucks!"

Simple and über effective.

[Via: Marketing Alternatif]

"I wouldn't mind to have one"

\\\ Alpha Dragon Souvenier Jacket ///

Food for thought

"In the new mainstream, then, it is no longer a question of physically possessing a brand but of experiencing it positively as part of my set of values. What really counts is intangible. If, on the other hand, the product affords me only 'low interest', then I want to save money and pay a low price."
- David Bosshart, Gottlieb Duttweiler Institut

"Smelltones"

Perfume Straps for cellphones seem to be the latest buzz in Japan and Singapore.
These cell accessories apparently deliver a multisensory experience, that is triggered by the signal of an incoming call, e-mail, or text message. Jasmine, Raspberry and English Tea are some of the aromas available in order to pamper your cellphone.

[Via: CNET]

Red Cell Portugal: "AMI"

"This Christmas give children what they really want"

Virgin "Xmas Miracle"

Virgin Mobile: "Reindeer" | Agency: Lowe Roche
Director: The Perlorian Brothers | Production: Reginald Pike

"Being a Teenager Today"
When it comes to holiday gift-giving, youths can often find it difficult to express their feelings. In this new campaign for Virgin Mobile, directed by the Perlorian Brothers, we learn how a couple of troubled teens discover the true meaning of the holiday spirit. What appears at first to be a Christmas catastrophe ends up, through the magic of some very special effects, being the most special day ever. It truly is a miracle, a Virgin Mobile Miracle.

TAXI/ihaveanidea.org

Hotel Room << ------------ >> Grandma

[Via: Ad-Rag]

Christmas sold on eBay

What if Christmas was being sold on eBay, and all the
money went straight to Unicef?

"Honda: The Impossible Dream"

Cheers Neil (W+K London)

"Médecins Sans Frontières"

AIDS
"Still present. Still deadly.

You are here. They are over there.
Here, medicines extend life expectancy.
There, the absence of medicines causes death.
Aids is destroying societies: their health systems, education, culture, economies.

Don't let Aids gain more ground.
Everybody must have access to treatment."

[Viral campaign from Duval Guillaume Brussels]

Sabotage your saturday

João Coutinho, Head of art at JWT, AKA DJ Piñacolada, will be on the deck this saturday for your amusement (if you're around Lisbon, of course).

Coolbrands UK 2005

Stella Artois, TopShop, Wagamama, Storm, Orange, Rizzla, Nokia, MSN, PlayStation,, Diesel, Design Museum ... these are some of the top choices from consumers all around the UK.

See Superbrands.