"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
"In sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle."
"Your time is limited, so don't waste it living someone else's life (...) Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
"In the new mainstream, then, it is no longer a question of physically possessing a brand but of experiencing it positively as part of my set of values. What really counts is intangible. If, on the other hand, the product affords me only 'low interest', then I want to save money and pay a low price."
Perfume Straps for cellphones seem to be the latest buzz in Japan and Singapore. 
