"Food for thought"

"In sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle."

- Davis and Stephenson, The McKinsey Quarterly, Jan. 2006

This saturday ...

... @Sabotage Club, Lisbon.

Today's snapshot

[Taken by my friend Cláudia at Amsterdam's airport]

IKEA: "It's Not A Mistake"

Title: "It's Not A Mistake"
Client: Ikea, Canada
Agency: ZiG, Toronto
Creative Directors: Elspeth Lynn, Lorraine Tao
Art Director: Allan Mah
Copywriter: Andrew Bradley
Agency Producer: Janet Woods
Director: Mark Gilbert
Production Company: Reginald Pike, Toronto

Food 4 Thought

"Your time is limited, so don't waste it living someone else's life (...) Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
- Steve Jobs, CEO Apple

Guerrilla flavour

Seen in NYC during this Christmas; if someone said to the driver that we'd forgotten his latte on the car roof top, he would just reply:"Happy Holiday's from Starbucks!"

Simple and über effective.

[Via: Marketing Alternatif]

"I wouldn't mind to have one"

\\\ Alpha Dragon Souvenier Jacket ///

Food for thought

"In the new mainstream, then, it is no longer a question of physically possessing a brand but of experiencing it positively as part of my set of values. What really counts is intangible. If, on the other hand, the product affords me only 'low interest', then I want to save money and pay a low price."
- David Bosshart, Gottlieb Duttweiler Institut

"Smelltones"

Perfume Straps for cellphones seem to be the latest buzz in Japan and Singapore.
These cell accessories apparently deliver a multisensory experience, that is triggered by the signal of an incoming call, e-mail, or text message. Jasmine, Raspberry and English Tea are some of the aromas available in order to pamper your cellphone.

[Via: CNET]

Red Cell Portugal: "AMI"

"This Christmas give children what they really want"

Virgin "Xmas Miracle"

Virgin Mobile: "Reindeer" | Agency: Lowe Roche
Director: The Perlorian Brothers | Production: Reginald Pike

"Being a Teenager Today"
When it comes to holiday gift-giving, youths can often find it difficult to express their feelings. In this new campaign for Virgin Mobile, directed by the Perlorian Brothers, we learn how a couple of troubled teens discover the true meaning of the holiday spirit. What appears at first to be a Christmas catastrophe ends up, through the magic of some very special effects, being the most special day ever. It truly is a miracle, a Virgin Mobile Miracle.

TAXI/ihaveanidea.org

Hotel Room << ------------ >> Grandma

[Via: Ad-Rag]

Christmas sold on eBay

What if Christmas was being sold on eBay, and all the
money went straight to Unicef?

"Honda: The Impossible Dream"

Cheers Neil (W+K London)

"Médecins Sans Frontières"

AIDS
"Still present. Still deadly.

You are here. They are over there.
Here, medicines extend life expectancy.
There, the absence of medicines causes death.
Aids is destroying societies: their health systems, education, culture, economies.

Don't let Aids gain more ground.
Everybody must have access to treatment."

[Viral campaign from Duval Guillaume Brussels]

Sabotage your saturday

João Coutinho, Head of art at JWT, AKA DJ Piñacolada, will be on the deck this saturday for your amusement (if you're around Lisbon, of course).

Coolbrands UK 2005

Stella Artois, TopShop, Wagamama, Storm, Orange, Rizzla, Nokia, MSN, PlayStation,, Diesel, Design Museum ... these are some of the top choices from consumers all around the UK.

See Superbrands.

PS2 "Winter games"

TBWA\Paris

Financial Times Germany

KNSK WERBEAGENTUR

Portugal short-listed

TBWA\Lisboa, Bates Red Cell and BBDO Portugal - shortlisted on TV category at Eurobest 2005.

KitKat "Ghost"

JWT, Italia

Hilux "Invincible"

Saatchi & Saatchi, UK

iBelieve

[Source: Devoted1]

Scholz & Friends: "N24"

WONGDOODY: "LA Traffic"

[Click to see it bigger]

Agency: WONGDOODY
Brief synopsis:
"Los Angeles and traffic are inseparable. No matter where you are going, there is always the outside chance that you will be staring at the back of a Pontiac Aztec for the next 2 hours. In an effort to entertain these frustrated motorists and possibly educate them on how to avoid these situations, we created extremely long, handwritten billboards. When you are crawling along at 4mph, you have nothing but time. Each execution takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After you take the time to read this individual's opinions and observations, you are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of your new traffic buddy."

FCB, Lisbon: "ACA-M"

[Click to see it bigger]

"In Memory of Road Accident Victims."

Agency: FCB, Lisbon
Client: Associação de Cidadões Auto-Mobilizados (ACA-M)
Creative direction: Luís Silva Dias, Duarte Pinheiro de Melo
Creative team: Amândio Cardoso, Will Silva

"You don't need love"

Great viral campaign from Fred & Farid, now in charge of Marcel, Paris.

[Via: Ad-Rag]

Branding tools

The Economist: "CTRL"

by AMV BBDO, London

"Bloody smart"

[Click to view it bigger]

A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".

The selling-line: "Now taking new airline bookings".

Food for thought

"41% of Europeans say that their house says the most about them as a person, followed by 19% saying their job and 12% their car."
Changing Lives in Europe/nVision, 2005

"The Power 100"

"The fourth annual list of the most influential players in the art world. Find out who's in and who's out in 2005."

[Source: Art Review Magazine]

Panadol: "One is enough"

Y&R Wunderman, Beijing

Hudson Repro

"Not just color. Exact color."
Saatchi & Saatchi, NY

Hiring "Kate"

Hercules Pocket

Small is big or everything has a small beginning.

iPod Nanos in the tube

Here's a great and effective campaign from Apple Japan.

"If it's in your pocket, it's in your mind.".







[Source: Cult of Mac | Via: Brand New]