"I wouldn't mind to have one"

\\\ Alpha Dragon Souvenier Jacket ///

Food for thought

"In the new mainstream, then, it is no longer a question of physically possessing a brand but of experiencing it positively as part of my set of values. What really counts is intangible. If, on the other hand, the product affords me only 'low interest', then I want to save money and pay a low price."
- David Bosshart, Gottlieb Duttweiler Institut

"Smelltones"

Perfume Straps for cellphones seem to be the latest buzz in Japan and Singapore.
These cell accessories apparently deliver a multisensory experience, that is triggered by the signal of an incoming call, e-mail, or text message. Jasmine, Raspberry and English Tea are some of the aromas available in order to pamper your cellphone.

[Via: CNET]

Red Cell Portugal: "AMI"

"This Christmas give children what they really want"

Virgin "Xmas Miracle"

Virgin Mobile: "Reindeer" | Agency: Lowe Roche
Director: The Perlorian Brothers | Production: Reginald Pike

"Being a Teenager Today"
When it comes to holiday gift-giving, youths can often find it difficult to express their feelings. In this new campaign for Virgin Mobile, directed by the Perlorian Brothers, we learn how a couple of troubled teens discover the true meaning of the holiday spirit. What appears at first to be a Christmas catastrophe ends up, through the magic of some very special effects, being the most special day ever. It truly is a miracle, a Virgin Mobile Miracle.

TAXI/ihaveanidea.org

Hotel Room << ------------ >> Grandma

[Via: Ad-Rag]

Christmas sold on eBay

What if Christmas was being sold on eBay, and all the
money went straight to Unicef?

"Honda: The Impossible Dream"

Cheers Neil (W+K London)

"Médecins Sans Frontières"

AIDS
"Still present. Still deadly.

You are here. They are over there.
Here, medicines extend life expectancy.
There, the absence of medicines causes death.
Aids is destroying societies: their health systems, education, culture, economies.

Don't let Aids gain more ground.
Everybody must have access to treatment."

[Viral campaign from Duval Guillaume Brussels]

Sabotage your saturday

João Coutinho, Head of art at JWT, AKA DJ Piñacolada, will be on the deck this saturday for your amusement (if you're around Lisbon, of course).

Coolbrands UK 2005

Stella Artois, TopShop, Wagamama, Storm, Orange, Rizzla, Nokia, MSN, PlayStation,, Diesel, Design Museum ... these are some of the top choices from consumers all around the UK.

See Superbrands.

PS2 "Winter games"

TBWA\Paris

Financial Times Germany

KNSK WERBEAGENTUR

Portugal short-listed

TBWA\Lisboa, Bates Red Cell and BBDO Portugal - shortlisted on TV category at Eurobest 2005.

KitKat "Ghost"

JWT, Italia

Hilux "Invincible"

Saatchi & Saatchi, UK

iBelieve

[Source: Devoted1]

Scholz & Friends: "N24"

WONGDOODY: "LA Traffic"

[Click to see it bigger]

Agency: WONGDOODY
Brief synopsis:
"Los Angeles and traffic are inseparable. No matter where you are going, there is always the outside chance that you will be staring at the back of a Pontiac Aztec for the next 2 hours. In an effort to entertain these frustrated motorists and possibly educate them on how to avoid these situations, we created extremely long, handwritten billboards. When you are crawling along at 4mph, you have nothing but time. Each execution takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After you take the time to read this individual's opinions and observations, you are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of your new traffic buddy."

FCB, Lisbon: "ACA-M"

[Click to see it bigger]

"In Memory of Road Accident Victims."

Agency: FCB, Lisbon
Client: Associação de Cidadões Auto-Mobilizados (ACA-M)
Creative direction: Luís Silva Dias, Duarte Pinheiro de Melo
Creative team: Amândio Cardoso, Will Silva

"You don't need love"

Great viral campaign from Fred & Farid, now in charge of Marcel, Paris.

[Via: Ad-Rag]

Branding tools

The Economist: "CTRL"

by AMV BBDO, London

"Bloody smart"

[Click to view it bigger]

A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".

The selling-line: "Now taking new airline bookings".

Food for thought

"41% of Europeans say that their house says the most about them as a person, followed by 19% saying their job and 12% their car."
Changing Lives in Europe/nVision, 2005

"The Power 100"

"The fourth annual list of the most influential players in the art world. Find out who's in and who's out in 2005."

[Source: Art Review Magazine]

Panadol: "One is enough"

Y&R Wunderman, Beijing

Hudson Repro

"Not just color. Exact color."
Saatchi & Saatchi, NY

Hiring "Kate"

Hercules Pocket

Small is big or everything has a small beginning.

iPod Nanos in the tube

Here's a great and effective campaign from Apple Japan.

"If it's in your pocket, it's in your mind.".







[Source: Cult of Mac | Via: Brand New]

BorghiErh: "Iveco"

"For any kind of weight."

Grey Portugal: "Sensodyne"

"Leave the pain for those who like it."

Employee Bloggers

1. Why Blog?
2. Employee Blogs and Their Influence on Consumers
3. Characterizing the Nature of Employee Blogs
4. Use pf Employee Bloggers to Regain Lost Credibility
5. Employee Blogs as Internal Knowledge Management Tools

...

[Source: Edelman | Intelliseek]

Kevin "Love" Roberts

Kevin Roberts, CEO of Saatchi and Saatchi and the author of Love marks was recently in Lisbon, Portugal to promote his book. The local media published a couple of Kevin's interviews.

Here's a quoting bit of an interview given by Kevin to CNN and published on this blog last year.


SCHUCH (voice-over): From choosing soap powder to automobiles, Roberts believes that emotions are the key to every decision we make. Take the laundry, for instance. What makes Tide better than Cheer?
ROBERTS: Mystery, sensuality are vital, you know, and...

SCHUCH: We're talking about laundry detergent.
ROBERTS: But a laundry's an incredibly sensual experience. Think about it. When you see the water going onto the product, splashes up like a great big waterfall, you get this incredible vibrant fragrance. Clean clothes smell great. And you feel deep inside your heart, you're a better woman, better mother, better guy. This is a very emotional experience, the laundry.

SCHUCH: That's what you see in doing laundry.
ROBERTS: Absolutely right. And that's what women tell us. That's what -- I mean, you've got to penetrate, you know, people. They have three parts of their brain, right? They have the cortex, the neocortex, right, and then they have the limbic. Deep back there is the reptilian. And when you get into that reptilian brain, women like going down to the laundry. It's their private quiet time.

SCHUCH (voice-over): It's this kind of deeply personal detective work that Roberts thinks makes great advertising.
ROBERTS: Research is one of the biggest problems facing our business today. The research vampires are out there, and what they're doing is, they're measuring the wrong stuff. So they're measuring awareness, cut through communication, strategic benefits. All this nonsense instead of getting deep into the reptilian instincts of a consumer and saying, What is it you really feel? The only really question research should ask is, Do you love my brand more after seeing this commercial than you did before? Period. Do you love it more?

Channel 4, UK