Portugal short-listed

TBWA\Lisboa, Bates Red Cell and BBDO Portugal - shortlisted on TV category at Eurobest 2005.

KitKat "Ghost"

JWT, Italia

Hilux "Invincible"

Saatchi & Saatchi, UK

iBelieve

[Source: Devoted1]

Scholz & Friends: "N24"

WONGDOODY: "LA Traffic"

[Click to see it bigger]

Agency: WONGDOODY
Brief synopsis:
"Los Angeles and traffic are inseparable. No matter where you are going, there is always the outside chance that you will be staring at the back of a Pontiac Aztec for the next 2 hours. In an effort to entertain these frustrated motorists and possibly educate them on how to avoid these situations, we created extremely long, handwritten billboards. When you are crawling along at 4mph, you have nothing but time. Each execution takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After you take the time to read this individual's opinions and observations, you are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of your new traffic buddy."

FCB, Lisbon: "ACA-M"

[Click to see it bigger]

"In Memory of Road Accident Victims."

Agency: FCB, Lisbon
Client: Associação de Cidadões Auto-Mobilizados (ACA-M)
Creative direction: Luís Silva Dias, Duarte Pinheiro de Melo
Creative team: Amândio Cardoso, Will Silva

"You don't need love"

Great viral campaign from Fred & Farid, now in charge of Marcel, Paris.

[Via: Ad-Rag]

Branding tools

The Economist: "CTRL"

by AMV BBDO, London

"Bloody smart"

[Click to view it bigger]

A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".

The selling-line: "Now taking new airline bookings".

Food for thought

"41% of Europeans say that their house says the most about them as a person, followed by 19% saying their job and 12% their car."
Changing Lives in Europe/nVision, 2005

"The Power 100"

"The fourth annual list of the most influential players in the art world. Find out who's in and who's out in 2005."

[Source: Art Review Magazine]

Panadol: "One is enough"

Y&R Wunderman, Beijing

Hudson Repro

"Not just color. Exact color."
Saatchi & Saatchi, NY

Hiring "Kate"

Hercules Pocket

Small is big or everything has a small beginning.

iPod Nanos in the tube

Here's a great and effective campaign from Apple Japan.

"If it's in your pocket, it's in your mind.".







[Source: Cult of Mac | Via: Brand New]

BorghiErh: "Iveco"

"For any kind of weight."

Grey Portugal: "Sensodyne"

"Leave the pain for those who like it."

Employee Bloggers

1. Why Blog?
2. Employee Blogs and Their Influence on Consumers
3. Characterizing the Nature of Employee Blogs
4. Use pf Employee Bloggers to Regain Lost Credibility
5. Employee Blogs as Internal Knowledge Management Tools

...

[Source: Edelman | Intelliseek]

Kevin "Love" Roberts

Kevin Roberts, CEO of Saatchi and Saatchi and the author of Love marks was recently in Lisbon, Portugal to promote his book. The local media published a couple of Kevin's interviews.

Here's a quoting bit of an interview given by Kevin to CNN and published on this blog last year.


SCHUCH (voice-over): From choosing soap powder to automobiles, Roberts believes that emotions are the key to every decision we make. Take the laundry, for instance. What makes Tide better than Cheer?
ROBERTS: Mystery, sensuality are vital, you know, and...

SCHUCH: We're talking about laundry detergent.
ROBERTS: But a laundry's an incredibly sensual experience. Think about it. When you see the water going onto the product, splashes up like a great big waterfall, you get this incredible vibrant fragrance. Clean clothes smell great. And you feel deep inside your heart, you're a better woman, better mother, better guy. This is a very emotional experience, the laundry.

SCHUCH: That's what you see in doing laundry.
ROBERTS: Absolutely right. And that's what women tell us. That's what -- I mean, you've got to penetrate, you know, people. They have three parts of their brain, right? They have the cortex, the neocortex, right, and then they have the limbic. Deep back there is the reptilian. And when you get into that reptilian brain, women like going down to the laundry. It's their private quiet time.

SCHUCH (voice-over): It's this kind of deeply personal detective work that Roberts thinks makes great advertising.
ROBERTS: Research is one of the biggest problems facing our business today. The research vampires are out there, and what they're doing is, they're measuring the wrong stuff. So they're measuring awareness, cut through communication, strategic benefits. All this nonsense instead of getting deep into the reptilian instincts of a consumer and saying, What is it you really feel? The only really question research should ask is, Do you love my brand more after seeing this commercial than you did before? Period. Do you love it more?

Channel 4, UK

Food for thought

"Appropriating existing marketing concepts is cheaper - and certainly quicker to implement - than developing new ones. The secret is bringing a great idea from another market or industry to your market or industry."
- Randall Rothenberg, "The Power of Dumb Ideas"

iPod VS Cellphones

Some of the reasons why the integration of the MP3 player capability in cellphones will be a future threat to current MP3 player handsets (such as the iPod, Creative, etc).

1. "Portable music players do not sell 750 million units every year. Mobile phones do."

2. "Portable music players are not replaced every two years on average. Mobile phones are."

3. "People will acquire MP3 player ability almost by accident, simply as they replace their phones."

4. "Even fanatical i-Pod users don't carry the player everywhere everyday, but they do carry their mobile phones."

5. "Mobile phones are subsidised in most markets. That means that in most markets where buyers have to pay full price for the i-Pod, they can have the somewhat inferior music player "for free" with their next phone upgrade."


[Source: Communities Dominate Brands | Via: PSFK]

Neil explains

Creative legend Neil French resigned from WPP Group this week, following comments he made at a public address in Toronto that women with families aren't as equipped as men to succeed in the advertising business.

What do you make of how the Toronto remarks have been interpreted?
It's death by blog, isn't it? You had to be there. I laugh a lot on stage and I say outrageous things, but people come to be entertained. They paid [$125] to sit there. If they wanted Martin Luther King, they went to the wrong gig. I'm well-known for being as outrageous as I can to make the point that I want to make. Advertising is hyperbole and I exercise hyperbole as much as I can, but I laugh when I'm doing it. You can't storyboard a smile, as somebody said.

[Source: Advertising Age | Ad-Rag]

"Made for iPod" Tax

According to a news article published in the Brazilian website IDG Now, the companies that make iPod accessories will have to pay 10% of all their revenues to Apple.

I wonder: isn't one of the iPod's most successful sales drivers precisely the wide range of accessories that complement and facilitate the so-called "iPod experience"?

Hasn't Steve Jobs heard of the term "coopetition"?

[Via: Viu Isso?]

WPP "redesigns" RedCell

"Advertising giant WPP Group is in the process of unwinding Red Cell, the hodgepodge of agencies it hoped to turn into a worldwide network.

WPP, which formed Red Cell in 2001, was attempting to recreate the global reach of industry legends such as Ogilvy & Mather, JWT and Young & Rubicam.

Red Cell, however, never lived up to its predecessors. Instead, it became the catchall for WPP, which parked some 65 agencies there that didn't fit elsewhere in the company. Without a shared culture or vision, the only thing the firms had in common was a name."

[Source: NY Post]

Hyundai: "Pretty. But tough"

- Jupiter Drawing Room

W+K, London: "Yakult"

IKEA: "Life outside work"

[Click on image to go to the website]

"Live your life. Love your home."

Real beauty = Real sales?

"If we're all fine the way we are, we don't need to buy anything. That's not what marketing is about."
- Mary Lou Quinlan, CEO of Just Ask a Woman

[Source: CMO Magazine | BusinessWeek]

One Logo, One Country

One name , one idea, one logo, one flag ... these are the ingredients more than enough for Pentagram and a BBC show to create a brand new country. Because in the end, countries are just "corporate identities", aren't they?

Welcome to Lovely.

Zero Gallery

"Ten Years of Passion"

The politicaly incorrect Playsation ad that made Sony apologize with a public statement.

[Source: CNN | Cnet News | Ad-rag]

Dropping in the shelves

... instead of taking.



Shop.Drop: "To covertly place merchandise on display in a store. Primarily used in guerrilla ad campaigns, tactical media projects and art installations."

[Shopdropping | CNN]

Talent BR: "Sony W900i"

["Product of desire". Click on image to see it bigger]