"Ariel. Don't let a stain ruin your day."
August 24, 2005
August 22, 2005
Shock to prevent
The shocking format is a common tactit usually used in prevention campaigns (diseases, accidents, etc). Nevertheless to use a simple video from a camera phone without the typical post-production as a TV advert, is a true novelty. And the effect is brutal and intense! Very "Blair Witch Project", lots of screams and blured images.
[Via: Observer Magazine]
August 17, 2005
The question!
Why don't the ad agencies take advantage of the remedy they prescribe to their clients? This is the question Al Ries poses in a recent Ad Age article.
"The only industry in America that doesn't believe in advertising is the advertising industry itself. Because they don't do any.
Well, hardly any. And certainly nothing like the volume of advertising they convince their clients to spend."
John Hegarty for example believes that: "The biggest problem for advertising agencies is none of them act as brands."
BBDO, NY: "Sopranos"
How to promote with impact, low budget and effective
coverage the Sopranos series from HBO?
[Via: brainstorm]
August 05, 2005
Waiting for an extension
"The brands below have the best extension opportunities according to consumer perceptions."
[Source: Forbes]
[Source: Forbes]
August 04, 2005
August 02, 2005
August 01, 2005
Light? Only the name perhaps ...
Campaign from Mother, NY for Milwaukee's Best Light beer ... running on Playboy Magazine.
Paul Malmström, the Creative Director says:
"The Milwaukee's Best campaign celebrates real men who still act like men, and lets them know they haven't been forgotten. We wanted to take a modern turn on classic American beer advertising - the pinup poster - to create something that guys would love to hang up in their garages."
[Via: AdLand. Cheers Chaps!]
July 29, 2005
July 28, 2005
The Procter (and Lever) way
Are P&G and Unilver ad-making formulas outdated?The endless "copy and paste" editing of the offline footage, the piece-meal approach with the "problem-solution" demonstration ... are they still working?
As someone already stated: "the use of rational arguments makes us draw up conclusions; emotions makes us react, therefore ... decide a course of action.".
But every case depends on its context per se. And the debate between marketers, advertising people and neurologists is far from being closed.
"Isn't it totally amazing, as the kids might say, that Procter & Gamble, the world's largest advertiser, isn't sure whether emotional appeals or product demonstrations work best at driving sales?
And doesn't it also defy belief that there's confusion at P&G about who exactly is supposed to approve ads? Agencies apparently didn?t even know about its 5-year-old 'single-point-accountability' policy of naming and sticking with one decision-maker for each ad."
[Source: Adage | Via: MC Planner]
July 27, 2005
July 24, 2005
"Pick Me"
"Pick Me" ----- is one of the most recent publications from the prestigious Adweek series. It's written by Janet Kestin and Nancy Vonk (Chief Creative Officers at Ogilvy Toronto a.k.a. Ask Jancy from the website "I Have an Idea").
"Pick me" includes contributions written by 12 industry pros including Neil French, Bob Scarpelli, Mike Hughes, Chuck Porter, David Droga and others.
One of the greatest strenghts and interesting things in this book is the diversity of subjects and index themes: "What's a good ad anyway?"; "Portfolio preparation"; "Awards. Yes, they matter"; "Brainstorming techniques"; "Account executives: They're people, too" ...
(this later chapter sounds promising!!)
"Pick Me" will be out on sale on September.
July 20, 2005
"Food for thought"
"I have a lot of trouble with your remote controls.Too many arrows."
- Queen Elizabeth II to Sony CEO Howard Stringer, "on what could be improved on Sony products", ComputerWorld 6.24.05
July 19, 2005
July 18, 2005
"Guide to Blogging"
The rise of the corporate blogger "The advent of blogging is starting to make companies think about how they will be expected to engage their customers and employees in two-way conversations in real time - whether they like it or not.
A number of companies have already found out that they ignore the blogosphere at their peril. For example, Kryptonite, the US lock manufacturer, saw sales tumble last year when a blogger posted a video showing how to pick one of the company's bike locks.
No one is sure how blogging will change the corporate communications business, but there is a view that companies should get involved - and now."
[Source: Financial Times]
July 14, 2005
Hei, guess what?
New phones make calls, too!"Cell phones have long wanted to emulate that other utilitarian godsend, the Swiss army knife, but there have been compromises aplenty along the way.
The cell phone may work fine, but the camera is puny. The organizer is smooth, but the music player, if there is one, has minimal capacity or sound quality. And when you get it all together, the size of the phone can border on the gigantic.
But there are signs that the true "Swiss army phone" is finally ready to emerge."
[Via: San Francisco Chronicle]
July 13, 2005
July 12, 2005
July 10, 2005
The Kills
The Kills are playing in the first weekend of August at the TMN Festival Sudoeste (along with Kazabian, Oasis, Doves, etc.).
Unfortunately during that weekend I'll be at Old Albion on holidays.
IKEA: Meatballs a la carte
After flat-pack furniture and homeware ... why not Swedish take-away food?
"IKEA mostly sells homewares, which is often the first area of spending people cut back on, so diversification into a niche product that no-one else offers makes sense."
[Source: Scotsman]
Penguin Books
London agency Us
"Dress & Shoes: Jasper Conran;
Necklace: Vivienne Westwood;
Mind: Model's own."
Simple copy ... extremely clever though!
July 06, 2005
July 05, 2005
July 03, 2005
"Spell with flickr"
What a great and cool tool. I found myself excited as a kid playing with words. Try it here.
[Via: Ad Pulp | Cool Hunting]
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