"Child abuse. Stop staring."
July 29, 2005
July 28, 2005
The Procter (and Lever) way
Are P&G and Unilver ad-making formulas outdated?The endless "copy and paste" editing of the offline footage, the piece-meal approach with the "problem-solution" demonstration ... are they still working?
As someone already stated: "the use of rational arguments makes us draw up conclusions; emotions makes us react, therefore ... decide a course of action.".
But every case depends on its context per se. And the debate between marketers, advertising people and neurologists is far from being closed.
"Isn't it totally amazing, as the kids might say, that Procter & Gamble, the world's largest advertiser, isn't sure whether emotional appeals or product demonstrations work best at driving sales?
And doesn't it also defy belief that there's confusion at P&G about who exactly is supposed to approve ads? Agencies apparently didn?t even know about its 5-year-old 'single-point-accountability' policy of naming and sticking with one decision-maker for each ad."
[Source: Adage | Via: MC Planner]
July 27, 2005
July 24, 2005
"Pick Me"
"Pick Me" ----- is one of the most recent publications from the prestigious Adweek series. It's written by Janet Kestin and Nancy Vonk (Chief Creative Officers at Ogilvy Toronto a.k.a. Ask Jancy from the website "I Have an Idea").
"Pick me" includes contributions written by 12 industry pros including Neil French, Bob Scarpelli, Mike Hughes, Chuck Porter, David Droga and others.
One of the greatest strenghts and interesting things in this book is the diversity of subjects and index themes: "What's a good ad anyway?"; "Portfolio preparation"; "Awards. Yes, they matter"; "Brainstorming techniques"; "Account executives: They're people, too" ...
(this later chapter sounds promising!!)
"Pick Me" will be out on sale on September.
July 20, 2005
"Food for thought"
"I have a lot of trouble with your remote controls.Too many arrows."
- Queen Elizabeth II to Sony CEO Howard Stringer, "on what could be improved on Sony products", ComputerWorld 6.24.05
July 19, 2005
July 18, 2005
"Guide to Blogging"
The rise of the corporate blogger "The advent of blogging is starting to make companies think about how they will be expected to engage their customers and employees in two-way conversations in real time - whether they like it or not.
A number of companies have already found out that they ignore the blogosphere at their peril. For example, Kryptonite, the US lock manufacturer, saw sales tumble last year when a blogger posted a video showing how to pick one of the company's bike locks.
No one is sure how blogging will change the corporate communications business, but there is a view that companies should get involved - and now."
[Source: Financial Times]
July 14, 2005
Hei, guess what?
New phones make calls, too!"Cell phones have long wanted to emulate that other utilitarian godsend, the Swiss army knife, but there have been compromises aplenty along the way.
The cell phone may work fine, but the camera is puny. The organizer is smooth, but the music player, if there is one, has minimal capacity or sound quality. And when you get it all together, the size of the phone can border on the gigantic.
But there are signs that the true "Swiss army phone" is finally ready to emerge."
[Via: San Francisco Chronicle]
July 13, 2005
July 12, 2005
July 10, 2005
The Kills
The Kills are playing in the first weekend of August at the TMN Festival Sudoeste (along with Kazabian, Oasis, Doves, etc.).
Unfortunately during that weekend I'll be at Old Albion on holidays.
IKEA: Meatballs a la carte
After flat-pack furniture and homeware ... why not Swedish take-away food?
"IKEA mostly sells homewares, which is often the first area of spending people cut back on, so diversification into a niche product that no-one else offers makes sense."
[Source: Scotsman]
Penguin Books
London agency Us
"Dress & Shoes: Jasper Conran;
Necklace: Vivienne Westwood;
Mind: Model's own."
Simple copy ... extremely clever though!
July 06, 2005
July 05, 2005
July 03, 2005
"Spell with flickr"
What a great and cool tool. I found myself excited as a kid playing with words. Try it here.
[Via: Ad Pulp | Cool Hunting]
Fred and Farid
"You have to do work that will travel today; you have to build global and universal ideas. There is less and less need, particularly in Europe where we are all alike culturally and mentally, for domestic ads. International campaings don't have to lead to lowest common denominator work, but to a better understanding of ourselves as human beings."
Fred e Farid - The international gallic coqueluche duo that have already worked at CLM BBDO, TBWA Paris, BBH London, Goodby Silverstein S. Francisco ... and is now running the new shop Marcel Paris.
[Source: Shots Magazine]
June 30, 2005
June 27, 2005
What a surprise!
"Youth and internet""15-24 year olds across Europe are spending less time watching TV and listening to the radio as a result of using the Internet, according to research from the European Interactive Advertising Association (EIAA), the pan-European trade organisation for sellers of interactive media. Almost half of 15-24 year olds (46%) are watching less TV, preferring instead to browse the web while 22% are listening to less radio. A third of those questioned are even reading less, choosing to consume information over the Internet.
Activities done less as a result of using the Internet:
Watching TV .................... 46%
Talking on the phone ........ 34%
Reading newspapers ......... 33%
Reading books ................. 32%
Listening to the radio ....... 22%
Music and Architecture
"Portugal doesn't really need Rem Koolhaas. It reputedly produces more architects per head of population than any other country in the world. And it has two of the greatest living architects - Alvaro Siza and Eduardo Souta de Moura - sharing an office in Porto, its second city."
[Source: Icon Magazine]
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