Showing posts with label Insights and Observations. Show all posts
Showing posts with label Insights and Observations. Show all posts

April 17, 2011

"Big Brother pizza delivery"



As one of the commentators points out, this YouTubian video may be 5 years old, but looking at Facebook's public culture where everyday we share our preferences, thoughts, etc. this simulated reality will be arriving sooner than we expect.

"Closet psychology"



"The desire for closet space in homes - a desire that seems to be never satisfied - has a deeper psychological meaning. Closets are the time capsules of the family life (...) each time the door is opened, all his possessions, past and present, fall out."
- Ernest Dichter (1960)

March 25, 2011

"Survival of the focused"



"The Internet may impose a 'survival of the focused,' in which individuals gifted with some natural ability to stay on target, or who are hopped up on enough stimulants, forge ahead while the rest of us flail helpless in a Web-based attentional vortex."
-- Brian Knutson in "Is the internet changing the way you think?"

January 12, 2011

October 27, 2010

"Actions Speak Louder Than Jingles"



"Many banks need to wake up and stop pretending nothing much happened. To put this crisis behind them, banks should act and communicate differently by building cognitive, rational trust with actions that back up their words. Whatever happened in the past, they need to start treating customers as kings and not recipients of their largesse, particularly the small business customers so hurt by the collapse."

- Russ Lidstone in AdWeek

September 15, 2010

June 14, 2010

Wal-(s)mart



"Technology will drive all sorts of changes, especially in our industry. We have to develop the right channels for customers to shop when they want, how they want and where they want. Think about giving everyone with a mobile device the platform and the information to buy the exact product they want at the absolute best price anywhere in the world."

-- Mike Duke, Wal-Mart's CEO

April 13, 2010

Keep it simple



It's simple. Traditional media pushes messages. Interactive media pulls conversations. Both are needed. Period!

February 23, 2010

January 27, 2010

A great analogy



"Some guys like to seduce a new girl every night at their local bar. It may be fun for them, but the drinks get pretty expensive. Relationships are more meaningful and more cost-effective in the long-run because the maintenance costs are easier on the wallet than a series of seduction tactics."
-- Sylvain Perron, Edelman Digital Canada

December 09, 2009

"Better Xmas presents, now!"



"Don't people realise that after 90 years on this earth I've enough socks, ties and bloddy bubble bath?"
-- Albert Summers, member of a pensioner's group that is campaigning for better Christmas presents (in Sunday Times)

December 02, 2009

"3 Stages"

The material evolution of mankind:

1) Hunter-Gatherer
2) Consumer-Colector
3) Consumer-Swapper

November 23, 2009

"Noblesse oblige?"

"There's that saying, that one has to suffer to be beautiful, and it's not true, you don't. If you really suffer, it shows on your face - you get wrinkles and a bad posture."
-- Christian Louboutin, Sunday Times 22.11.02

November 18, 2009

"Less action, more talking"

"3 in 10 Chicagoans say they’d give up sex for a year rather than give up their mobile phones, according to a Samsung Mobile survey. 36% of women and 15% of men chose the phone. 30% of those surveyed also said they use their phones for texting more than talking."

-- CHICAGO TRIBUNE 10.6.09

[Via Iconoculture]

November 16, 2009

"Life's a list"



Life is made of lists: wedding lists, shopping lists, baby names lists, contacts lists, places to visit lists, food we should eat lists ...

"We Like Lists Because We Don't Want to Die", Umberto Eco in Der Spiegel.

October 26, 2009

Oh the stereotypes



"Stuff white people buy" - a brilliant "stereotypes' Bible" about the so-called white middle-class.

October 14, 2009

"Insights"

"Out for dinner tonight? Around 27% of UK women compared to 19% of men see eating out as a way to avoid cooking and washing up."

[Via: Mintel News]