"iPad Light Painting"

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Cola Zero "The swap"

So simple. So effective.

"The Internet of Things"

"Google map envelopes"

Via

Google: "The new CorporNation"

Google's size and influence (media and economic) are such that it has transcended the lowly frame of a mere corporation and have turned it into a CorporNation.

(...)

(Google) is the end-point of a gradual progression in which brands have grown large in the culture, standing for increasingly meaningful issues, belief systems that stretch well beyond their core functional benefit. We've gone from Coke=Refreshment, to McDonald's=Family, to Nike=Empowerment, to Google=The Bill of Rights.

Via

"(Don't) say cheese"

Perfect pictures - "Artificial smile camera"

via

FCUK plays Chat Roulette

Quick without missing the opportunity, French Connection UK is offering $250 worth of clothing to anyone who can successfully seduce a woman on the new internet phenomenon ChatRoulette.

Via

"Be simple"

Luke Sullivan from Mediastash.tv on Vimeo.

Luke Sullivan speaks "simplicity" to the students at the Miami Ad school in Minneapolis, Minnesota.

"Esquire: Beyond paper"

"Cards of change"

"There's more talent out on the streets than ever before. Brilliant people looking to reshape their country, build their career and perhaps even grow your business."

[Via: Adverblog]

Let it out

Last weekend I noted that the majority of the people coming out from the cinema, after they've been watching "The Curious Case of Benjamin Button", were all sobbing or had red eyes.

It occured to me this: what if Kleenex distributed packs of tissues to them outside the cinema? Contextualized marketing!?