The Hidden Persuader

"#McFail"

2012-01-26T11:16:00.001Z

"#McFail! McDonalds' Twitter promotion backfires as users hijack #McDstories hashtag to share fast food horror stories."

"Food for thought"

2012-01-25T18:10:00.001Z

"If it's not social in real life, it's not social online."
-- Duncan Fulton

VW "The Bark Side"

2012-01-19T16:40:00.000Z

"Portraits of wisdom"

2012-01-19T16:29:00.001Z

"Be wonderful and wise"

2012-01-17T11:14:00.002Z

Client: Lurpak
Agency: W+K, London

"Food for thought"

2012-01-17T11:14:00.001Z

"No matter what technology is used, your monthly phone bill magically remais about the same size."
- - Douglas Coupland's Law of Telephony

TMB Bank "Panyee FC"

2012-01-15T09:45:00.001Z

Client: TMB Bank
Agency: Leo Burnett

Learning playing

2012-01-13T11:26:00.000Z

"Bringing Parents, Kids Together with Guerilla Classrooms"

LG "Smart thief"

2012-01-09T11:08:00.001Z

"Food for thought"

2012-01-09T11:07:00.001Z

"Three apples have changed the world. One seduced Eve, one awakened Newton, the third is in the hands of Steve Jobs."
-- Sina Weibo

"El gran Papá Noel"

2012-01-03T17:37:00.001Z

Coca-Cola's Santa Claus for adults.
(No, it's not what you're thinking).

"Childlike adults"

2011-12-29T07:53:00.000Z

"The child is inventive; the adult is productive. The child explores his environment; the adult organizes it."

-- Desmond Morris, "The Human Zoo" (1969)

"Real Life Adventures"

2011-12-26T08:51:00.001Z

"Food for thought"

2011-12-19T10:53:00.001Z

"Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake."
-- Paul Adams

"Out of stock"

2011-12-17T09:44:00.002Z

"Sorry! The lifestyle you ordered is currently out of stock" says Banksy.

"Handy shopping"

2011-12-16T12:21:00.001Z

"Game-changing smartphone applications in the Consumer Goods and Retail industry are impacting the way consumers shop, communicate, access information, and plan their time. For retailers, at the end of the day, it’s about how and where the consumer decides to spend his money."

Arthur D. Little report

"Food for thought"

2011-12-14T13:02:00.001Z

"A man sitting in his open sports car is like a piece of highly stylized phallic sculpture."
-- Desmond Morris

"Singing Tweets"

2011-12-08T09:55:00.001Z

"Darwin's worm"

2011-12-04T21:19:00.001Z

Whenever you have a creative brief that doesn't have a novelty factor or an interesting subject to talk about, remember: Darwin was able to write a book on worms with 160 pages.

"Hair & Cat"

2011-12-04T09:20:00.001Z

Lukas Hammar - 1888 - Hair & Cat from Cobblestone Filmproduktion on Vimeo.

Client: 1888
Agency: Kitchen, Norway

"Quotes for presentations"

2011-11-29T07:25:00.000Z

Quotes for presentations

View more presentations from hiddenpersuader

The social elevator

2011-11-27T20:06:00.003Z

"We lived today in a bogus meritocracy.Our society proclaims itself democratic and a place where anyone can rise to fame and wealth. But social mobility has declined. Modern market democracies are webs of special connections, riven with unfairness, hidden conspiracies and family deals. The children of successful lawyers,bankers, journalist and so on tend to rise to the top of the money-making professions, apparently convinced they are there because they're worth it."
- Andrew Marr, The Sunday Times

"Shopper marketing"

2011-11-27T20:02:00.002Z

A shopper marketing playbook.

Diesel Island "Going down"

2011-11-23T10:09:00.001Z

Client: Diesel

Agency: Santo

"GE Lighting Augmented Reality"

2011-11-17T10:02:00.001Z

GE Lighting Augmented Reality by Appshaker from Appshaker Ltd on Vimeo.

"Rare Prints"

2011-11-17T09:51:00.002Z

Saiman Chow // Ray-Ban 'Rare Prints' from Blacklist on Vimeo.

Client: Ray-Ban
Agency: Marcel, Paris

"Slide to unlock"

2011-11-15T11:34:00.000Z

Spacey American Airlines

2011-11-14T15:50:00.002Z

Client: American Airlines
Agency: McCann

"Desktop prime time"

2011-11-11T15:47:00.006Z

Is this the future of the 30" spot? Are we moving from "Awereness-Interest ... " to "Awareness-Interaction ..."?

"In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products. Their role isn't going to be about building brand recall, favorability and awareness in that moment alone. They will be trailers into deeper branded digital experiences."

-- "TV Ads' New Digital Role", Harvard Business Review --

"Social media is digital narcissism"

2011-11-11T11:03:00.001Z

“Social media is digital narcissism. Technology is changing human behaviour, it’s changing in a way in which we´re using it to promote ourselves. From our photographs to our taste, to what we’re playing on Spotify or Soundcloud. Why are we giving away so much of our information, so much of our intimate information: our reading habits our television habits, our listening habits, our political views? So that Facebook can be valued at 80 billion dollars, even though they’re not paying us for that information?"
- Andrew Keen, Wired 2011

"Ozzy says ..."

2011-11-08T11:16:00.000Z

"Walking hormones"

2011-11-08T10:27:00.000Z

"Are behaviours better explained by hormones rather than psychologies? If we really are more emotional creatures rather than rational creatures and emotions are largely set by hormonal as much as psychological factors then we better learn more about dopamine, vasopressin etc. in order to understand 'consumer' behaviour."
- Jon Leach

"Simply the best"

2011-11-04T20:49:00.001Z

Client: Cadbury
Agency: Hypernaked

Barnardo's "Life story"

2011-11-04T12:37:00.000Z

"Bread against cancer"

2011-11-04T11:13:00.000Z

"Internet Trends 2011"

2011-10-24T12:50:00.000+01:00

Mary Meeker's annual report, here:

KPCB Internet Trends (2011)

"The End"

2011-10-18T17:19:00.008+01:00

A flickr album featuring some of the best end frames from a great list of iconic films.

via

"Love your vagina"

2011-10-17T10:50:00.001+01:00

Client: Mooncup
Agency: St. Luke's, London

"Cycle for a stripper"

2011-10-15T23:17:00.001+01:00

"Food for thought"

2011-10-15T23:03:00.003+01:00

“Rituals are important. Not just for a serial killer.”
-- Dexter

"Tougher Than You Can Imagine"

2011-10-13T20:54:00.001+01:00

Client: Toyota Hilux
Agency: Saatchi & Saatchi New Zealand

"The Bear"

2011-10-13T20:52:00.001+01:00

Client: Canal +
Agency: BETC Euro RSCG

Chelsea "Real Motion Gaming"

2011-10-03T11:02:00.001+01:00

Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.

IKEA "More Appliances"

2011-09-30T11:55:00.001+01:00

Client: IKEA
Agency: Forsman & Bodenfors

Tesco "Big Price Drop"

2011-09-29T12:01:00.001+01:00

T-Mobile "Parking Ticket"

2011-09-27T12:02:00.001+01:00

Men and chocolate

2011-09-22T12:58:00.000+01:00

"A man will never be as good as a whole Cadbury"

Client: Cadbury
Agency: Del Campo Saatchi

"Guidettes in Wonderland"

2011-09-19T09:55:00.004+01:00

On my Amazon reading list:
It's not Alice, it's "Snooki in Wonderland".

"Food for thought"

2011-09-15T18:28:00.000+01:00

"Consumers are now their own channel managers. It is increasingly unusual for people to consume channels one at a time."
-- Tim Hipperson

"Bacteria billboard"

2011-09-13T10:01:00.000+01:00

Soderberg's "Contagion" bacteria billboard.

"Food for thought"

2011-09-13T10:00:00.001+01:00

"We prefer knowing to thinking because knowing has more immediate value. (...) Few talk ideas. Everyone talks information, usually personal information. Where are you going? What are you doing? Whom are you seeing? These are today’s big questions."
- Neal Gabler@ NY Times

"Art inside and outside"

2011-09-05T19:30:00.000+01:00

"Ariel Fashion Shoot"

2011-09-04T15:38:00.001+01:00

Lavin "video-catalogue"

2011-08-30T14:47:00.000+01:00

Lavin Fall 2011 "video-catalogue".

It seems to be a trend.

"Brand embassadors"

2011-08-26T07:41:00.000+01:00

"Damned ponies"

2011-08-06T16:44:00.000+01:00

Client: Nissan Frontier
Agency: Lew Lara\TBWA

"Food for thought"

2011-08-06T16:16:00.001+01:00

"There is no curve as beautiful as a rising sales graph.”-- Raymond Loewy

Cravendale "Milk me Brian"

2011-08-03T22:50:00.001+01:00

"Food for thought"

2011-07-31T21:15:00.001+01:00

"Whenever you look at the list of consumer goods that [according to critics of capitalism] people don't really need, what you invariably see is a list of consumer goods that middle-aged intellectuals don't need ... Hollywood movies bad, performance art good; Chryslers bad, Volvos good; hamburgers bad, risotto good."
-- Joseph Heath and Andrew Potter, "The Rebel Sell"

Insights with Sir Martin Sorrell

2011-07-25T20:48:00.000+01:00

"I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone."

“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.”
- Sir Martin Sorrell

Insights with Sir Martin Sorrell \ Think Quarterly

"I Like, therefore you like"

2011-07-25T16:16:00.003+01:00

Interesting article from Neil Strauss on the WSJ about peer pressure and "social validation" on facebook:

"Like" culture is antithetical to the concept of self-esteem, which a healthy individual should be developing from the inside out rather than from the outside in. Instead, we are shaped by our stats, which include not just "likes" but the number of comments generated in response to what we write and the number of friends or followers we have. I've seen rock stars agonize over the fact that another artist has far more Facebook "likes" and Twitter followers than they do."

"Food for thought"

2011-07-25T15:30:00.001+01:00

"On an average day, users globally send around 47 billion (non-spam) emails and submit 95 million tweets on Twitter. Each mont users share about 30 billion pieces of content on Facebook. The impact of this 'empowered individual' is just beginning to be felt."
-- The World Economic Forum 2011

"New Old Spice guy"

2011-07-21T17:29:00.001+01:00

Meet Fabio ...

"Charge me up"

2011-07-18T17:25:00.002+01:00

Boost your body's energy levels with Vitaminwater ... and by the way, your iPod too.

Via

"Food for thought"

2011-07-13T17:00:00.000+01:00

"Any business that’s based on ideas will have a positive future. Any business that’s based on a technological platform will be limited."
-- John Hegarty, BBH

"Dip Desperado"

2011-07-12T10:54:00.001+01:00

Client: Doritos UK
Agency: AMV BBDO

"Food for thought"

2011-07-12T07:45:00.000+01:00

"Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”
-- Rishad Tobaccowala

"The Skateboardable House"

2011-07-12T07:43:00.001+01:00

etnies PAS House for Public Domaine La Gaite Lyrique from etnies on Vimeo.

"Surf"

2011-07-06T07:49:00.001+01:00

Client: Moneysupermarket.com
Agency: Mother, London

"Zero moment of truth"

2011-07-05T11:08:00.002+01:00

The changing "path to purchase" ...

Via

"Food for thought"

2011-07-05T10:21:00.001+01:00

"We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives." -- Kim Kadlec, Johnson & Johnson.

"Splitscreen: A Love Story"

2011-06-30T07:38:00.001+01:00

Splitscreen: A Love Story from JW Griffiths on Vimeo.

"Quotes from Cannes Lions 2011"

2011-06-30T07:35:00.002+01:00

Quotes from Cannes Lions 2011

View more presentations from Fabiano Coura

"Tesco Homeplus"

2011-06-27T12:03:00.001+01:00

Van Damme "Frozen pants"

2011-06-20T10:38:00.001+01:00

"We live in a dream world"

2011-06-19T12:48:00.001+01:00

"Food for thought"

2011-06-17T07:31:00.001+01:00

"Now the iPhone isn’t just a smartphone, but also a medical device, a musical instrument, an education tool" -- Brian X. Chen

"Doggelganger"

2011-06-16T14:24:00.000+01:00

Adopt a dog that's literally your face.

T-Mobile "Angry Birds"

2011-06-15T18:11:00.000+01:00

1 week. Nearly 5 million views.

"Kinect Shop"

2011-06-15T12:50:00.000+01:00

KinectShop from Razorfish - Emerging Experiences on Vimeo.

"Food for thought"

2011-06-09T09:56:00.001+01:00

"When the Internet gets turned off, people find ways to get out the word. Social media is a conduit, not a cause." -- Neil Glassman

"My social tattoo"

2011-06-08T11:48:00.000+01:00

WTF? moment of the day.

"Food for thought"

2011-06-06T22:00:00.001+01:00

"Don't sit at a computer all the time because then you are looking at the same thing as millions of other people."-- John Hegarty

McDonald's interactive billboard

2011-06-06T11:46:00.001+01:00

"Food for thought"

2011-06-03T17:32:00.000+01:00

“Creativity isn’t an occupation, it’s a pre-occupation."
-- John Hegarty

"Don't take risks!"

2011-06-03T07:48:00.001+01:00

Classic George Lois (circa 60's DDB).

"You're not you when you're hungry"

2011-06-02T18:09:00.002+01:00

Client: Snickers
Agency: BBDO, NY

"Food for thought"

2011-05-27T15:57:00.001+01:00

"Audiences are loyal to talent or content but aren’t channel-loyal. In the post-advertising age advertisers and brands will have to become the talent."
-- Jon King

"Dig Deeper"

2011-05-25T17:46:00.001+01:00

The cues are there. "True fans their true blood".

Agency: BBDO NY
Client: HBO

"Spider"

2011-05-24T16:28:00.001+01:00

Client: AT&T
Agency: BBDO, Atlanta

"Happier Meals"

2011-05-24T11:40:00.001+01:00

Same ingredients, different results.

"Four local chefs turn the most famous dish at McDonald's
into a five-star meal."

"Food for thought"

2011-05-24T09:43:00.001+01:00

"Creativity is thinking up new things, innovation is doing new things."
-- Theodore Levitt

"How Do We Make Money on the Internet?"

2011-05-21T15:13:00.000+01:00

Canada on Strike
Tags: SOUTH
PARK more...

"Peacocks and Porsches"

2011-05-19T21:42:00.001+01:00

"It is easy to the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are interested in mating."
-- Geoffrey Miller, "Spent"

Summer "must have" t-shirt

2011-05-19T21:24:00.003+01:00

via

"Renault + Facebook + RFID"

2011-05-18T15:34:00.001+01:00

"Keeping TABS" Q2

2011-05-14T11:10:00.002+01:00

Canvas8 Q2 2011 | "Keeping TABS"
(Trends, Anthropology, Behaviour and Strategy)

"Life Isn’t ‘A Production Line"

2011-05-14T11:06:00.001+01:00

video platform video management video solutions video player

"Groupon now"

2011-05-12T08:41:00.001+01:00

DHL "Social memories"

2011-05-11T07:36:00.001+01:00