"Audiences are loyal to talent or content but aren’t channel-loyal. In the post-advertising age advertisers and brands will have to become the talent."-- Jon King
May 27, 2011
"Food for thought"
"Audiences are loyal to talent or content but aren’t channel-loyal. In the post-advertising age advertisers and brands will have to become the talent."-- Jon King
May 25, 2011
May 24, 2011
"Happier Meals"
Same ingredients, different results.
"Four local chefs turn the most famous dish at McDonald's
into a five-star meal."
"Four local chefs turn the most famous dish at McDonald's
into a five-star meal."
"Food for thought"
"Creativity is thinking up new things, innovation is doing new things."-- Theodore Levitt
May 21, 2011
May 19, 2011
"Peacocks and Porsches"
"It is easy to the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are interested in mating."
-- Geoffrey Miller, "Spent"
May 18, 2011
May 14, 2011
May 12, 2011
May 11, 2011
May 08, 2011
"Food for thought"
"The digital world is changing human behavior and to label it as a media is to narrow it way down. The main thing is to understand the human being."-- Guga Ketzer
May 04, 2011
Keep your promise .. or else!
Reebok "Promisse kepper": The only running app that will actually make you go out and run. By using good old fashioned peer pressure.
May 03, 2011
May 02, 2011
"Portfolio app"
Brilliant! Forget Adwords, LInkedin or Behance.
Create instead an app with your portfolio and put it on iTunes.
May 01, 2011
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