"Chop Cup"

CHOP CUP from :weareom: on Vimeo.

"Food for thought"

“We fly the same planes from the same airport to the same destinations as many other airlines, yet our people turn the journey into the travel equivalent of a photo album, packed with memories."
-- Richard Branson, CEO Virgin Atlantic

"Ray-Ban virtual mirror"

"Everybody hurts"

Client: TAC
Agency: Grey, Melbourne

"What Makes a Nation Rich?"

Max Weber, Montesquieu, Adam Smith, David Ricardo, Wallerstein ... they've all (as many others) offered their views on the subject. Daron Acemoglu from the MIT suggests starting with "free elections" and other kind of incentives and forget the dialectics between geography-weather, religion-culture or core-periphery.

I don't agree entirely with the reductionist "one size fits all" view of the author, nevertheless it's still an interesting article. The link's here for those interested in the subject.

"Let the news speak for itself"

Client: SKY TV
Agency: DDB Auckland

The return of simplicity

"These are the humble makings of a revolution in progress: Macaroni and cheese. Timex watches. Volunteer work. Insulated underwear. Savings accounts. Roseanne. Domestic beer. Local activism. Sleds. Pajamas. Sentimental movies. Primary colors. Mixed-breed dogs. Bicycles. Cloth diapers. Shopping at Wal- Mart. Small-town ways. Iceberg lettuce. Family reunions. Board games. Hang- it-yourself wallpaper. Push-it-yourself lawn mowers.

(...)

After a 10-year bender of gaudy dreams and godless consumerism, Americans are starting to trade down. They want to reduce their attachments to status symbols"


[Source: Time Magazine]

"Airball"

Client: Orange
Agency: Publicis Conseil

"There's more to life than a Volvo"

Reality bites

TV is so full of reality shows, that makes me sick. I wonder is reality becoming more interesting than fiction?

Brands and the best use of Facebook

------ > Here.

"Better Xmas presents, now!"

"Don't people realise that after 90 years on this earth I've enough socks, ties and bloddy bubble bath?"
-- Albert Summers, member of a pensioner's group that is campaigning for better Christmas presents (in Sunday Times)

"Fight back"

Client: Canadian Cancer Society
Agency: DDB

"Turn around"

Client: Barnardo's
Agency: BBH

"Rexona tuning"

"3 Stages"

The material evolution of mankind:

1) Hunter-Gatherer
2) Consumer-Colector
3) Consumer-Swapper

"Crowdsourced" Xmas card

Baldrick Saves Xmas from Baldrick on Vimeo.