Client: Huggies
Agency: Ogilvy S.Paulo
[Note: real baby pictures found on Flickr]
July 29, 2009
July 28, 2009
July 27, 2009
Built to persuade
Gotta love these guy's techniques ...
"The art of selling an expensive watch" - The Wall Street Journal
July 21, 2009
"Food for thought"
"Marketing historically has been obsessed with the concept of positioning – how you are different to your competitors in your category. Increasingly, great brands are realizing that people don’t see categories and don’t obsess about them. What actually matters is having a point of view on the world, a cultural mission to ask people to rally around."-- Gareth Kay, Modernista!
July 13, 2009
July 08, 2009
"Food for thought"
"There are no bad cars built, milk is milk and laptops are laptops. They're all pretty much parity products now and I think companies are going to have to connect with consumers in a greater way than simply with their products. Emotionally and culturally they're going to need to be more significant."-- Gary Koepke, Modernista (in Shots)
July 01, 2009
Subscribe to:
Posts (Atom)