"That's hot"

"Paris's brand is about being hot and man and sex and fashion and fun. She is a beautiful girl with a rockin' body, and that never hurts."
- Howard Bragman, Hollywood publicist in Financial Times

The moral of the story: Every brand should be focused on its own DNA, on what they do best and not try to adventure in silly extensions (like Paris and politics).

"Eton Gangsta"

Client: Yell.com
Agency: Mother, UK

Penguin's Flickr

For those who love Penguin's books and graphism (like I do) here's some interesting covers.

"Man on Wire"

Sleeveface.com

"Food for thought"

"If 2006 was about user-generated content and 2007 about social media, then 2008 is about the conversation."
-- Paul Kemp-Robertson, editor Contagious

"Online Video - The Next Frontier?"

"Good Afternoon Pineapples"

Client: The Natural Confectionery Company
Agency: Fallon London

"We have only 100 months"

"Time is fast running out to stop irreversible climate change, a group of global warming experts warns today. We have only 100 months to avoid disaster."

[Source: 100 Months]

Fake environmental conscience

So you don't have an environmentally friendly car?
No problem, just get an Hybrid sticker.

Library

For those working soap bar and washing powder accounts I highly recommend you the reading of the chapter "Soap-powders and Detergents" from Monsieur Roland Barthes' Mythologies. Interesting and amusing!

Giants of the métier

"If you're trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
- David Ogilvy

Back from holidays

"You are what you eat!"

That's what they say. So here's a website that allows you to compare nutritional information, ingredients, etc.

Dialogues

"Are you gonna bark all day, little doggy, or
are you gonna bite?"
-- Mr. Blonde, Reservoir Dogs