May 24, 2008
May 23, 2008
Theoretically speaking
"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.
This is an important point, and before we talk about strategy, it bears some discussion.
People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."
[Via: I Have an Idea]
May 22, 2008
"Food for thought"
"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."-- Mr. Seinfeld
May 18, 2008
May 14, 2008
May 12, 2008
May 07, 2008
May 06, 2008
Very "Clockwork Orangesque"
Justice | "Stress"
It's incredible to see how violence can be "sexy" and still attract the human being, even when he denies so.
May 02, 2008
Everything in life has a Ranking
Millward Brown's "Top 100 Most Powerful Brands 08"
In the "first" places you'll find the usual suspects:
- GE
- Microsoft
- Coca-Cola
- China Mobile (is it because of the number of consumers!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro
And the “Top Ten Risers”:
- Blackberry
- Apple
- Amazon
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