"Goo-ology"

------ \\ Creme Egg // ------

"Food for thought"

"A brand exists in your mind. It's a collection of associations or feelings people have about a particular product, service, or an organization. Branding is the tangible process of creating the signals that generate these associations."
-- Allen Adamson, "BrandSimple"


This is an interesting tautolgy sometimes forgotten.

Indeed a strong brand is product of a good, effective and relevant (ideally) branding process, capable of triggering diferent but spontaneous associations in people's heads.

Ex: Apple = white + minimalist + apple logo + design + Mac + innovation + solutions + iPod + iPhone + iTunes + music + different from the herd + urban cool + Steve Jobs + "rule breaker" ...

"Here I Am"

Nikewomen.com

Curiosity always

Seth Godin talks about «curiosity». Really worth seeing and listening with both eyes and ears.

[Via: Holy Cow]

"Lactose free"

Client: Arla Foods
Agency: Euro RSCG, London

"Stopping power"

"YouTubian" videos that makes us stop and watch.

Another brand ranking

|| --- Interbrand "Best Chinese Brands 2007" --- ||

"Yoga laughter"

The world really needs to laugh more.

"Get in there"

Client: Lynx
Agency: BBH, London

"Plasmosis"

Inspiration. One a day.

[Source: Plasmosis]

"Eliminates noise"

Agency: Anomaly, NY
Client: Jawbone Bluetooth

"Tipping Point" revisited

"Marketing, of course, has always relied heavily on instinct and intuition. Admen like to believe they're creative geniuses, gifted at truffling out social trends."

[Source: "Is the Tipping Point Toast?" | Fast Company]

Kurt Vonnegut

"Those who believe in telekinetics, raise my hand."

D&AD 2008

<<<<<< -------- "Ideas Are Like Fish" -------- >>>>>>

"Conference call"

Client: Fedex Cup
Agency: BBDO, NY

[Via: Cherryflava]

Sunday's clip

It's Sunday and it's raining. Kosovo has become independent and the Serbians have been making some noise. I still have the t-shirt I got in Beograd a few years ago: "Serbia. Europe's worst nightmare". Let's hear some music instead.

"Gauchos"

It's not new. But it's still a favorite worth watching every
now and then.

Client: Fernet
Agency: Madre Buenos Aires

"The Cute Show"

"Electric Tiger Land"

"Electric Tiger Land" by StrawberryFrog.

Making of » Electric Onitsuka Tiger shoe, here.

[Via: Scott Goodson + Dezeen]

"Food for thought"

"Successful brands help consumers create stories full of promisses." -- Gerald Zaltman

"Winterwarm"

------------ "Dothegreenthing.com" now! ------------

Audi R8

The same product, two agencies (Venables, Bell & Partners + BBH), two campaigns, two different tones of voice.

"The Denialers"

Watch the films, here.

Client: Mackenzie Investments features
Agency: Lowe Roche, Toronto

On holidays

One last click!

Client: Olympus
Agency: The Red Brick Road, Londres

"Food for thought"

"Permission marketing, non-intrusive advertising, opting in and engaging with rather than shouting at the consumer are not just fashionable buzzwords but essential ways of thinking about how to communicate successfully.”
-- Manfred Mareck, “Brand Reputations”, Admap, Jan 2008

"Country Brand Index"

\\\\\\ --------- "2007 Top Country Brand Rankings" --------- //////

[Via: estalo]

"Adventures with McLuhan"

"McLuhan was much misunderstood. He never promoted TV over books as popular accounts gave out. He never expressed a preference for tribal culture over individualism."

[Source: Literary Review of Canada]