"The Shopper"

Some general data about the consumer as a "shopper":
--- 70% of purchase decisions made in front of the shelf
--- 38% of purchase decisions unplanned
--- 5% of consumers loyal to one brand
--- 68% of consumers are permanent "switchers"

[Source: Point of Purchase Advertising Institute]

"Ups"

Client: DHL Courier Services
Agency: Jung von Matt, Berlin

The MySpace of Art Students

Stuart Saatchi: The new online community for art students or "stuarts".

Chipotle Mexican Grill

Talking about the post below, here's another recent example of "user-created content":

Chipotle Mexican Grill hosted a contest worth $40,000 in cash prizes for students at select Universities to create a 30 second spot that would be featured on the company's website. In the first month that the top two spots were posted online, each ad got more than 8.4 million viewers each.

"Co-creation rules!"

About the new participatory and co-creative culture between consumers and brands:

"Marketing 1.0 treats customers as objects of communication: marketing is done to them. In co-creation, everyone is a subject - an initiator of action, a creator - and your brand, and your promotions, are the objects everyone gets to play with."

Why spend time, energy and tons of money on market reports, focus groups and consumer insights studies, when more than ever brands just need to supply the consumers with the right tools and ask them to get emotionally involved in the shapping of the brand, rather than just telling them to buy the brand.


[Source: Change This]

The influence of POMO thinking

The influence of Jean-François Lyotard, Rolland Barthes and Michel Foucault in the practice of "modern marketing":

"Modern marketing has consciously co-opted the tools of post-modern discourse to sell more stuff. Brands such as Nike explicitly adopt rebellious attitudes in their advertising campaigns. Thus capitalism employs the critique that was designed to destroy it."

[Source: Economist]

"More joy of writing"

Client: BIC Cristal Pens
Agency: JUNG von MATT, Berlin

"Allen Ginsberg-isms"

"The war is language, language abused for Advertisement, language used like magic for power on the planet: Black Magic language, formulas for reality-- Communism is a 9 letter word used by inferior magicians with the wrong alchemical formula for transforming earth into gold."

"Designed to thrill"

Client: Audi RS4
Agency: DDB España

"Wanna ride with The Hoff?"

ACLC "Christmas Card"

Adland's December month:
"Industry party: Free booze!" ... "Client LOVES Phil Collins track"

"Indifference"

"The problem isn't the difference, it's indifference."

Client: Salvation Army
Agency: JWT, Portugal

"Street Fighting Man"

A classic ... will always be a classic.

Customized Chuck Norris

"Chuck Norris Facts" ... few minutes of entertainment.

"Food for thought"

"There are times when marketing language kills thought, strangles speculation, anaesthetises the imagination."
-- Jeremy Bullmore, WPP

"Motorola vending machines"

Need to buy a mobile phone "on-the-move"?
Motorola has just the right solution.

[Via: Gizmodo]

Retail landscape

Discount stores offering premium/good quality products and flirting with other top-supermarket chain stores'clients. Big food retail chains, once known for their premium quality offer, now getting discount/low priced products. So what's left?

How will food retail chain stores position and differentiate themselves from one another in the long-term? Through customer in-store experience? Through brand communication and advertising?

This Xmas I want ...

[Via: Hanon-Shop]

"King of the streets"

Client: Foot Locker
Agency: FVH BBDO, Amsterdam

"A bit of St. Claus everywhere"

Client: Real
Agency: Graffiti BBDO, Romania

"Need for speed?"

Between airports

Schiphol airport, Amsterdam, 5 Dec.

"11 flights a day to NY"