January 30, 2005



P&G BUYS GILLETTE

Now the question is:
"Procter & Gamble is already the world's biggest advertiser by a large margin. What benefit does the company get as a marketer of brand-name products from the deal?"

[Via: NY Times]

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posted by hidden persuader at 30.1.05 4 comments

January 27, 2005



JWT WITH NEW LOGO

"Signaling JWT's commitment to change from the inside out, Bob Jeffrey (Worldwide CEO of JWT) unveiled a new logo and corporate identity, which the agency will be rolling out in the months ahead."

[Source: Canada NewsWire | Via: Brand Noise]

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posted by hidden persuader at 27.1.05 1 comments


TBWA\LISBOA: "Wines of Portugal"





"Wines of Portugal. The best kept secret in Europe."

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posted by hidden persuader at 27.1.05 2 comments



HONDA: "Three in the front seat"


New TV ad spot from Wieden & Kennedy, London for the new Honda FV-R.



[Via: Influx Insights]

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posted by hidden persuader at 27.1.05 1 comments

January 24, 2005



After Ford Ka ... it's VW Polo time

Car for most occasions.

Another viral commercial made upon a real campaign slogan: "Polo. Small but tough."

[Via: Ad-Rag | NY Post]


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posted by hidden persuader at 24.1.05 0 comments



THE ANATOMY OF "WORD-OF-MOUSE"

10 things that make you forward e-mails

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posted by hidden persuader at 24.1.05 1 comments



A very useful tool

Click on image

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posted by hidden persuader at 24.1.05 0 comments

January 23, 2005



INTELLIGENT APPAREL

No need to shout anymore"Functional and intelligent" apparel: The perfect match between the fashion industry and the communication tech industry.

Motorola in cooperation with Burton Snowboards created a new wearable line that include a Bluetooth-enabled jacket, helmet and beanie that will provide wireless, high-performance connectivity and playability on and off the slopes starting in winter 2005-2006.

With these new products, Motorola and Burton will allow snowboarders to overcome extreme conditions through their innovative designs and improved technologies, making the snowboarding experience on the mountain that much better.

[Via: Brand Noise]

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posted by hidden persuader at 23.1.05 0 comments



PWLC: "City Gent Hairdressers"


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posted by hidden persuader at 23.1.05 0 comments

January 20, 2005



BBH London: Audi


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posted by hidden persuader at 20.1.05 1 comments

January 10, 2005



THEY DON'T APPRECIATE THE EFFORT

Click on image"The Ad Club of Central Pennsylvania's call for Addy entries -- created by Harrisburg's Neiman Group -- explores the life-cycle of the average award show submission. It ain't pretty."


(Well worth seeing it. Via: Adcritic)







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posted by hidden persuader at 10.1.05 1 comments



TBWA\PARIS: NISSAN 4X4 "EXPLORE"




[Epica 2003]

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posted by hidden persuader at 10.1.05 1 comments

January 05, 2005



STREET ART (Hamburg, Germany)




[Via: Wooster]

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posted by hidden persuader at 5.1.05 1 comments



FCB, LISBON: "GRANDE REPORTAGEM MAGAZINE"




"Get to know the world you live in."

USA red: "Supports the war in Iraq"|white: "It's against the war"|blue: "Wheres Iraq?"
COLOMBIA red: "Bananas export"|blue: "Coffe export"|yellow: "Coke export"

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posted by hidden persuader at 5.1.05 0 comments

January 02, 2005



BMP DDB, UK: "THE HARVEY NICHOLS SALE"


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posted by hidden persuader at 2.1.05 0 comments



HAVAS ON THE VERGE OF LOSING VOLKSWAGEN & INTEL

The French advertising giant Havas is on the verge of losing Volkswagen ad Intel accounts worth an estimated $800m (£415m).


[Via: Sunday Times.]

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posted by hidden persuader at 2.1.05 1 comments