"Ariel. Don't let a stain ruin your day."
August 24, 2005
August 22, 2005
Shock to prevent
The shocking format is a common tactit usually used in prevention campaigns (diseases, accidents, etc). Nevertheless to use a simple video from a camera phone without the typical post-production as a TV advert, is a true novelty. And the effect is brutal and intense! Very "Blair Witch Project", lots of screams and blured images.
[Via: Observer Magazine]
August 17, 2005
The question!
Why don't the ad agencies take advantage of the remedy they prescribe to their clients? This is the question Al Ries poses in a recent Ad Age article.
"The only industry in America that doesn't believe in advertising is the advertising industry itself. Because they don't do any.
Well, hardly any. And certainly nothing like the volume of advertising they convince their clients to spend."
John Hegarty for example believes that: "The biggest problem for advertising agencies is none of them act as brands."
BBDO, NY: "Sopranos"
How to promote with impact, low budget and effective
coverage the Sopranos series from HBO?
[Via: brainstorm]
August 05, 2005
Waiting for an extension
"The brands below have the best extension opportunities according to consumer perceptions."
[Source: Forbes]
[Source: Forbes]
August 04, 2005
August 02, 2005
August 01, 2005
Light? Only the name perhaps ...
Campaign from Mother, NY for Milwaukee's Best Light beer ... running on Playboy Magazine.
Paul Malmström, the Creative Director says:
"The Milwaukee's Best campaign celebrates real men who still act like men, and lets them know they haven't been forgotten. We wanted to take a modern turn on classic American beer advertising - the pinup poster - to create something that guys would love to hang up in their garages."
[Via: AdLand. Cheers Chaps!]
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