April 30, 2005

April 29, 2005

Aquafina: "Bubbles"


"Bubbles are more fun"
BBDO NY

April 28, 2005

"The Great Online Holiday Hijack?"



My friend Marta Gomes left behind a promissing career working as "art-finalist". Now in London, she co-signed a paper entitled "The Great Online Holiday Hijack?" - which was recently published by the Brand Channel.

April 26, 2005

Ad people are messy



According to a recent study from Lexmark - advertising & marketing executives are the most messy profissionals with an average of 163 pieces of paper on their desks at any one time.

I don't really know what my desk (above) says about that, but prima facie the conclusions can be obvious.

[Via: Brand Noise | Cup of Java]

Orange: "Existing customers"


"Existing customers now come first."

JWT, Lisboa: "Break the silence"


April 25, 2005

"The Flight of the Valkyries"

Click on image
[Click on image, please]
by Jorge Nesbitt & J.Miguéis

April 24, 2005

Ups & downs of an agency

"Short on Sizzle and Losing Steam"
Ad agency Young & Rubicam's clients and execs have defected. Are chairman and CEO Ann Fudge's days numbered?

Asian Pacific Ad Fest.


"Monkey Bars" | Orbit for Kids | BBDO Guerrero Ortega

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"For Those with an eye for assembly" | Tamiya Assembly Toys | Creative Juice\G1

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"Wake up world" | Il Vizio Strong Coffee | MC Saatchi, Sidney


[Source: Asian Pacific Ad Festival | Via: Cup of Java]

"Blogs Will Change Your Business"



"Blogs Will Change Your Business" - Another article on the blogosphere and the current scene in America.

April 15, 2005

I want to earn some money, now!

Sometimes a hard-selling but honest propostion is the best tactic to talk to an audience and earn their simpathy.

Therefore, if you have "2 secs" please do click in one of the Google ad links on your right, so that I can earn enough money to buy myself some Vans sneakers by the end of April (I'm also going to Madrid next week in a business trip ... err and some extra Euros are always welcome).

Cheers,
hidden

April 13, 2005

Banksy: An artist and its manifesto



Brooklyn Museum, 13th March 2005.

The MET (Metropolitan Museum of Art) and the MoMa (Museum of Modern Art) didn't escape either.

Mourinho: "My life. My card"

Mourinho1

"My life is about keeping one step ahead. That's why my card is American Express."

[Via: Guardian | Adfreak]

April 12, 2005

Portuguese short-list

Here's some of the Portuguese work short-listed at The One Show festival.

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FCB: "Grande Reportagem. Meet the world."

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JWT: "Army Salvation"

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Euro RSCG: "Big Brother"

"Future mapping"



Pretty cool and handy this "future map" from Signs of the Time.

Euro RSCG: "Peugout 206"

muscle_peugout
"180 BMP."

dog_peugout
"So big inside, you might get lost."

April 06, 2005

Respect the Bloggers ... or else

According to global PR agency Edelman and market research firm and blog portal provider Intelliseek, firms that become aggressive towards bloggers or attempt to ignore their comments are facing a losing battle.

"Marketing, advertising and PR professionals are being urged to forge closer links with the growing blog community to avoid crisis communications disasters, according to the latest study on the blogging phenomenon."

[Source: Brand Republic | Via: Cup of Java]

VCCP, London

clique para ver o filme
[Via: Boards Magazine]

Capri Sun "Squeeze please"

April 04, 2005

Did You Ask for a 3G?

Who are the real customers of cellphone makers? The consumers or the mobile networks?

Do 3G handsets really provide the features needed and addressed by consumers? Or are they just tech gimmicks offered to encourage us mainly to upload videos, download ringtones, etc. (therefore enhancing the revenues of mobile networks)?

There's no doubt that technological converge is here to stay. But does it make the life of the consumer easier?
The debate is open for comments.

April 03, 2005

Sony's PSP

Nice spectacle case

Following iPod accessory fever, here's some customized cases for Sony's Portable PlayStation.

[Via: Fader]

April 02, 2005

TBWA: "Absolut Sex & Velvet"


April 01, 2005

"Weblogs Are Here to Stay"

Blogs, blogs ... and blogs, again.

The Wharton Business School, published an interesting article about the present weblog's communicational phenomenon, its role and business oportunies.

Here's a quick summary of the author's conclusion:

"Companies can use bloggers to put a more human face on interactions with employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media."