So Van Gogh, Matisse, Picasso or Hemingway used to carry a "famous" Moleskine notebook in their hands (or pockets)?Seth Godin has a new book and a really interesting blog dedicated to the "stories" marketeres tell us about their brands and products.
As Rolf Jonsen ("Dream Society") pointed out once:
"The company with the best story wins; consumers will pay for the story that sparks the imagination, that reflects how we see ourselves and how we want others to see us."
1 comment:
You should tjeck out the book "Storytelling - branding in practise" by my good friends from the Danish Communication Agency Sigma...
http://www.sigma.dk/pages/book.html
Post a Comment