January 30, 2005

P&G BUYS GILLETTE

Now the question is:
"Procter & Gamble is already the world's biggest advertiser by a large margin. What benefit does the company get as a marketer of brand-name products from the deal?"

[Via: NY Times]

January 27, 2005

JWT WITH NEW LOGO

"Signaling JWT's commitment to change from the inside out, Bob Jeffrey (Worldwide CEO of JWT) unveiled a new logo and corporate identity, which the agency will be rolling out in the months ahead."

[Source: Canada NewsWire | Via: Brand Noise]

TBWA\LISBOA: "Wines of Portugal"




"Wines of Portugal. The best kept secret in Europe."
HONDA: "Three in the front seat"


New TV ad spot from Wieden & Kennedy, London for the new Honda FV-R.



[Via: Influx Insights]

January 24, 2005

After Ford Ka ... it's VW Polo time

Car for most occasions.

Another viral commercial made upon a real campaign slogan: "Polo. Small but tough."

[Via: Ad-Rag | NY Post]

THE ANATOMY OF "WORD-OF-MOUSE"

10 things that make you forward e-mails
A very useful tool

Click on image

January 23, 2005

INTELLIGENT APPAREL

No need to shout anymore"Functional and intelligent" apparel: The perfect match between the fashion industry and the communication tech industry.

Motorola in cooperation with Burton Snowboards created a new wearable line that include a Bluetooth-enabled jacket, helmet and beanie that will provide wireless, high-performance connectivity and playability on and off the slopes starting in winter 2005-2006.

With these new products, Motorola and Burton will allow snowboarders to overcome extreme conditions through their innovative designs and improved technologies, making the snowboarding experience on the mountain that much better.

[Via: Brand Noise]
PWLC: "City Gent Hairdressers"

January 20, 2005

BBH London: Audi

January 10, 2005

THEY DON'T APPRECIATE THE EFFORT

Click on image"The Ad Club of Central Pennsylvania's call for Addy entries -- created by Harrisburg's Neiman Group -- explores the life-cycle of the average award show submission. It ain't pretty."


(Well worth seeing it. Via: Adcritic)






TBWA\PARIS: NISSAN 4X4 "EXPLORE"




[Epica 2003]

January 05, 2005

STREET ART (Hamburg, Germany)




[Via: Wooster]
FCB, LISBON: "GRANDE REPORTAGEM MAGAZINE"




"Get to know the world you live in."

USA red: "Supports the war in Iraq"|white: "It's against the war"|blue: "Wheres Iraq?"
COLOMBIA red: "Bananas export"|blue: "Coffe export"|yellow: "Coke export"

January 02, 2005

BMP DDB, UK: "THE HARVEY NICHOLS SALE"

HAVAS ON THE VERGE OF LOSING VOLKSWAGEN & INTEL

The French advertising giant Havas is on the verge of losing Volkswagen ad Intel accounts worth an estimated $800m (£415m).


[Via: Sunday Times.]