ANDY LAW LEAVES GIRL



Emma Barns, Campaign 08:30 23-09-2004
"LONDON - BoymeetsgirlS&J, the agency founded by Andy Law (former St. Luke's man), Kate Stanners and David Pemsel in January, has been thrown into disarray following a fundamental disagreement between its founding partners."

"Guinness from a can. Now smoother & creamier."

EURO RSCG, SIDNEY: "Orange. Now talk."

SAATCHI & SAATCHI, CHINA: "Don't be afraid"

ADIO, AUF WIEDERSEHEN, GOOD BYE



Cláudio and Cris are going back to Brazil after 3 years and 6 months working in Lisbon at FCB and Leo Burnett.
Their bye-bye party is tomorrow night.
Ta ta all the best!

CP+B: "Mini Cooper Convertible. Always open."



"Crispin Porter + Bogusky has debuted a new series of dealer ads for the MINI convertible, all built around the tagline Always Open."

Fancy a "Matrix-style leap" into the driver's seat?

LINK OF THE WEEK: "Freshness Mag."

"TAKE PRIDE ..."



"Is it time for your brand to step out of the closet? Companies like Subaru and Absolut have been consistently targeting the gay community over long periods of time with good rewards."

[Source: Brand Channel]

THE 'UNSWOOSHING'SNEAKER

"Oh Phil, your timing couldn't be better. On the eve of our Blackspot sneaker launch, you try to commodify the meaning of "peace" with your John Lennon All Star Peace Chuck. (If you didn't know, Converse is now owned by Nike.) So, as Lennon rolls in his grave, we're emboldened with a renewed sense of purpose: to reclaim our culture from corpo mindfuckers like you.

Enter the world's first global anti-brand: the Blackspot sneaker."

"The proposed shoe was essentially a black Converse Chuck Taylor All Star low-top with its traditional logo replaced by a circular smudge and a black spot stamped on the sole as visual representation of the antibrand."

"With the launch of the Black Spot sneaker, anti-globalisation activists are entering the sports-shoe business. Their mission: to beat Nike at its own game. Can they succeed without betraying their radical ideals?"

"DO YOU, UH, BLOG?"

"Blogging, just in case you haven't checked out the Internet since they put the Pets.com sock puppet to sleep, is perhaps the most significant phenomenon of the Web's post-bust years. Blogging has revolutionized the shape of content on the Web, and blogging's impact on various media -- from journalism and criticism to the personal essay and even amateur photography -- is just now making itself felt."



[Source: RES Magazine]

W+K in Lisbon



"Sam and Claudia at the Estádio José Alvalade XXI for a top secret reason that we cannot possibly talk about."

Perhaps a new Nike ad?

[Source: Welcome to optimism]

NEURO MARKETING: THE END OF THE HOMO ECONOMICUS?

So the decisions that consumers make are not that rational after all?



"The new science of decision making. It's not as rational as you think."
[in "Mind Reading" | NewsWeek]


"Using the tools of neuroscientists (...) they (marketing people) are trying to learn more about the mental processes behind purchasing decisions."
[in "Inside the Mind of the Consumer" | The Economist]

TBWA\PORTUGAL JOINS THE BLOGO-SPHERE

TBWA\Portugal has joined the blogo-sphere.
It's new TBlogWA is already online with an english version coming on soon.
Nice branding with some creative work and pictures. Welcome aboard amigos!

SUGGESTIVE PACKAGING



According to St Blasien Jesuit College near Bonn, Germany:
"We are shocked at the shameless presentation of sexual practices on the wrapping, which includes not only sexual intercourse but also fellatio and cunnilingus (...) It's irresponsible, to expose children to such pornographic representations."



[Source: Ananova]

Howard Luck Gossage: "If you have a lemon, make lemonade."

GREY WORLDWIDE: "MARS DELIGHT"