 | What if "Josef" and "Mari" lived in the modern times? Would anyone be hospitable and kind enough to bring them inside for one night? It seems that history repets itself. Courtesy of Mother, London» "Can Josef and Mari get a room?" |
December 27, 2003
December 16, 2003
W+K e a Nikelab.com
 | "Wieden + Kennedy/Portland turns to some novel animation styles in a new pair of spots for the website nikelab.com. In one, a pair of mechanical crabs pop through a manhole in the middle of a junkyard and take each other on in a game of soccer. The live action and effects for "Crab" were handled by The Embassy Visual Effects, a visual effects company launched in Vancouver earlier this year. |
St. Luke's Profile
"Creating The Most Frightening Company on Earth"
Sinopsys of Andy Law's interview, Chairman e Co-founder of St. Luke's to Harvard Business Review:
"Andy Law attributes the firm's success to its determination to continuously reinvent itself in a world populated by dot-coms and mega-ad agencies. St Luke's intends to revolutionize the way business is done and provide a credible alternative to the capitalism of both the old economy and the new. To that end, it pushes its people to take enormous risks. As Law says in this candid interview, "We're fundamentally convinced that there is a connection between co-ownership, creativity, collaboration, and competitive advantage." Safety and fear play key roles. No one has ever been fired for poor performance, so employees can feel secure about their jobs, but the firm requires people "to peel away all the levels of their personalities....That's truly frightening." Self-knowledge, Law says, "is the DNA of a creative company in the creative age".
 | Why does Fast Company magazine call St. Luke’s "the ad agency to end all ad agencies"? Since the late Nineties St Luke's has forged a reputation as one of the UK's hottest creative agencies; also one of its most idiosyncratic. The company still operates as non-hierarchical cooperative - all employees have an equal shareholding in the business. There are no personal desks, a completely mobile phone system, and rooms dedicated to specific clients rather than to its personnel. Does the system work? Well, despite its utopian management style, the agency has built a strong portfolio of leading clients such as British Telecom, a Clarks, HSBC, Ikea, amongst others. |
"Creating The Most Frightening Company on Earth"
Sinopsys of Andy Law's interview, Chairman e Co-founder of St. Luke's to Harvard Business Review:
"Andy Law attributes the firm's success to its determination to continuously reinvent itself in a world populated by dot-coms and mega-ad agencies. St Luke's intends to revolutionize the way business is done and provide a credible alternative to the capitalism of both the old economy and the new. To that end, it pushes its people to take enormous risks. As Law says in this candid interview, "We're fundamentally convinced that there is a connection between co-ownership, creativity, collaboration, and competitive advantage." Safety and fear play key roles. No one has ever been fired for poor performance, so employees can feel secure about their jobs, but the firm requires people "to peel away all the levels of their personalities....That's truly frightening." Self-knowledge, Law says, "is the DNA of a creative company in the creative age".
 |
Controversial EasyJet ads are most talked about of 2003 LONDON - EasyJet, the budget airline that does not retain an advertising agency, made the most talked-about ads for 2003, beating campaigns starring Gary Lineker and Jamie Oliver. Source: Brand Republic |
Crispin Porter + Bogusky: "Mini & Bat Boy"
 | Mini Cooper product placement on the cover of the Weekly World News: "Bat Boy the world's favorite freak, went on an incredible death-defying joyride through Michigan, Indiana and Ohio after carjacking a brand Mini Cooper" Excellent work from Miami's agency Crispin Porter + Bogusky |
The things they say ...
The things the've said in the past:
1) "The average American family hasn't time for television."
The New York Times, 1939
2) "It's a great invention but who would want to use it anyway?"
President Rutherford B. Hayes after a demonstration of Bell's telephone
3) "The world potential market for copying machines is 5000 at most."
IBM to the founders of Xerox, 1959
4) "There will never be a mass market for motor cars - about 1,000 in Europe - because that is the limit on the number of chauffeurs available!"
Spokesman for Daimler Benz
5) "There is no reason for any individual to have a computer in his home."
Ken Olson, President, Digital Equipment Corporation, 1977
The things tehy're saying now:
6) "I think if I was Procter & Gamble, I'd be buying billboard space. A lot of it."
Professor Nicholas Negroponte, Media Lab, Massachusetts Institute of Technology, 1994
7) "Supermarkets have replaced TV as the delivery channel for a mass audience. If I want to get my message across to 70% of British households it is obviously going to be more cost-effective to run display ends in major retailers than to purchase overpriced breaks in a soap."
Andrew Harrison, Marketing Director, Nestle Rowntree, UK, September 2002
8) "It [the Internet] is, beyond question, the fastest growth curve of a fundamental change in society. And almost everybody will have to get used to it."
Bill Gates, April 2000
9) "The web is a very socialistic, almost communistic force. It attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with."
Martin Sorrell, CEO, WPP, UK, April 2000
The things the've said in the past:
1) "The average American family hasn't time for television."
The New York Times, 1939
2) "It's a great invention but who would want to use it anyway?"
President Rutherford B. Hayes after a demonstration of Bell's telephone
3) "The world potential market for copying machines is 5000 at most."
IBM to the founders of Xerox, 1959
4) "There will never be a mass market for motor cars - about 1,000 in Europe - because that is the limit on the number of chauffeurs available!"
Spokesman for Daimler Benz
5) "There is no reason for any individual to have a computer in his home."
Ken Olson, President, Digital Equipment Corporation, 1977
The things tehy're saying now:
6) "I think if I was Procter & Gamble, I'd be buying billboard space. A lot of it."
Professor Nicholas Negroponte, Media Lab, Massachusetts Institute of Technology, 1994
7) "Supermarkets have replaced TV as the delivery channel for a mass audience. If I want to get my message across to 70% of British households it is obviously going to be more cost-effective to run display ends in major retailers than to purchase overpriced breaks in a soap."
Andrew Harrison, Marketing Director, Nestle Rowntree, UK, September 2002
8) "It [the Internet] is, beyond question, the fastest growth curve of a fundamental change in society. And almost everybody will have to get used to it."
Bill Gates, April 2000
9) "The web is a very socialistic, almost communistic force. It attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with."
Martin Sorrell, CEO, WPP, UK, April 2000
Digestive Reading: "The Copy Book"
 | The Copy Book: How 32 of the Worlds Best Advertising Writers Write Their Copy. The writers in this book are excellent. That may go without saying. But what really makes this book stand out is how each writer has liberated their own section of the book. It's amazing, that when asked the same question: "How do you write your copy", each came up with a completely different answer. Ed McCabe's writing is especially insightful. It makes me wonder if people with this much talent should have graduated already...to making movies. The book was published by a British Art Directors group, so feel reassured, people of copy, people of art appreciate your laboured yet witty long copy ads. |
December 04, 2003
EUROBEST
 | PRINT Grand Prix a) Kolle Rebbe, Hamburg: Bisley Office Equipment Gold a) Y&R France: Orangina b) JW Thompson, London: Veet c) DDB, London: Volkswagen d) TBWA\Paris: Playstation 2 e) Saatchi & Saatchi, Milan: Mondadori Book Silver a) JW Thompson, Lisboa: Salvation Army b) Mccann, Madrid: Medicos Sin Fronteras / Coca-Cola c) CLM/BBDO: Guiness d) Lowe, London: Stella Artois e) TBWA\Germany: Nivea Visage TV Grand Prix a) Bartle, Bogle and Hegarty: Xbox Bronze a) JW Thompson, Lisboa: "Invisible" To see the complete winners and categories list - Eurobest Live |
Some gold campaigns at the Eurobest:
TBWA\Paris: Playstation2 (page of Sports Illustrated - check out the "model" on the right)
DDB London: Volkswagen
"Some People Have Just Got It"
 | Har Mar the unconventional superstar appears in a new U.K. viral campaign for Scottish vodka Vladivar. In spots posted on the Vladivar site, the cheeky Har Mar (aka Sean Tillman, formerly of noise band Kalvin Krime) flaunts his lavish lifestyle and his bottom. As the tagline says, "Some People Have Just Got It" |
"Behind the scenes": Lee Launches New Ad Campaign
The latest ad campaign from Lee takes a look at what goes on behind the scenes of celebrity culture. The print campaign, made by Swedish creative agency Storakers McCann, spotlights the unsung heroes who make life a little easier for today's stars. Characters taking centre stage include Kylie's pet care director and Robbie Williams' fan mail co-ordinator. The campaign will be used by Lee across Europe for this year and next.
The latest ad campaign from Lee takes a look at what goes on behind the scenes of celebrity culture. The print campaign, made by Swedish creative agency Storakers McCann, spotlights the unsung heroes who make life a little easier for today's stars. Characters taking centre stage include Kylie's pet care director and Robbie Williams' fan mail co-ordinator. The campaign will be used by Lee across Europe for this year and next.
Game Over?
 | Game Over: New Rules for Advertising
- Stephen Shaw writes of the decay and decline of the ad agency, an institution victimized by its own arrogance and the dawning realization of many efficiency-oriented companies that agency recommendations might be rationalizations. He points to a bias against non-TV and online media in particular, and the possibility that this may be the very weakness on which the industry's demise may hinge. |
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